How POPS Worldwide Increased Product Stickiness by 19% via Personalized Content Recommendations
Discover how POPS Worldwide used the MoEngage Push Amplification™ to increase customer stickiness and engagement, to achieve high push notification delivery rates of almost 80%.
What is POPS Worldwide?
POPS Worldwide is Southeast Asia’s leading digital entertainment powerhouse. Founded in 2007, this digital-first, consumer-obsessed, and data-driven enterprise has over 213 billion lifetime views and over 427 million subscribers.
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
As with every other OTT streaming platform, maintaining a high DAU:MAU ratio is a top priority for the Marketing team at POPS Worldwide. A high DAU:MAU ratio indicates high product stickiness and customer retention, directly increasing the overall revenue (LTV).
The Marketing team at POPS Worldwide implemented different strategies to drive product stickiness. One of the key strategies was delivering personalized content recommendations to their customers via different channels like emails, push notifications, and in-app messages.
The POPS Marketing team created social media campaigns to encourage binge-watching on the POPS website and app. They then categorized customers who completed campaign challenges into one segment and sent them in-app messages announcing rewards using MoEngage.
• 47% increase in DAU and 64% increase in MAU
• 46% increase in conversions
• 18.92% increase in DAU:MAU ratio
• Upto 80% push notification delivery
The team also created an onboarding journey to test what content new customers liked to consume once they install the app. They sent a welcome message via a push notification as soon as the customer signs up followed by multiple push notifications, each with a different content genre over a set period.
For the POPS team, a key aspect of personalized content recommendations is customer reachability. So, they used MoEngage’s Push Amplification™ Plus to maximize push notification delivery for customers using Android devices. Because of this, POPS witnessed an 80% surge in push notification delivery rates.
Customer centricity is at the core of our values at POPS and it is refreshing to see MoEngage share the same values. MoEngage has proven to be a trusted partner in enabling us to provide value to our customers and increase our product stickiness significantly month-on-month.
