MEDIA & ENTERTAINMENT | RETENTION
Publishers Clearing House Re-engages 30k Dormant App Users With MoEngage Predictions
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58%
Boost in Average In-apps CTR
23%
Increase in Daily Active Users
Publishers Clearing House
Publishers Clearing House is a free-to-play, chance-to-win digital entertainment site with a wide portfolio of gaming apps, and a fully logged-in audience with millions of registered users. Over the last 70 years, PCH has transformed into a digital-first, omnichannel marketing powerhouse with engagement rates twice the industry average due to their loyal user base. Best known for their oversize checks awarding life changing winnings, they have indexed as a top-ranked, multi-category media property.
Learn more at: media.pch.com
Our collaboration with MoEngage helped us hit our highest in-app DAU count during our Superprize Sweepstakes! We created personalized flows based on our tiers of customers to enhance engagement and messaging that speaks uniquely to each and every one of our consumers!
Eve Fish
AVP of Marketing, Publishers Clearing House
The Challenge
Publishers Clearing House is a free-to-play, chance-to-win digital entertainment site with a wide portfolio of gaming apps such as PCH Wordmania, PCH Lotto, PCH+, PCH Slots and Treasure Match that was looking for a cohesive customer engagement solution. They needed a partner to help boost their major KPIs such as retention, new users, conversions and CTR while streamlining everything all in one platform.They were also looking to re-engage dormant users and predict their likelihood to return to the apps, especially during Superprize season!
The Solution
PCH enabled MoEngage’s prediction capabilities to reactivate over 30,000 dormant/inactive PCH+ app users, averaging 3.93% overall conversion rate.
They utilized A/B testing on Moengage which allowed them to optimize the correct incentive to drive app engagement each day. They tested personalization, emojis, tokens, Superprize entries and weekly grand prize entries through push and in-app messaging.
During their Superprize Contest, PCH activated MoEngage segmentation, in-app pop-ups and push messaging based on their user’s loyalty status, offering them different entries which boosted DAU’s by 23% and allowed PCH to identify the user’s status which has proven to raise CTRs.
Products Used
AI-based Recommendation Sherpa
Optimize campaigns and drive high ROI with AI-powered, Sherpa.
In-app Messaging
Elevate mobile experience with contextually relevant in-app messaging
Push Notification
Reach customers at the right time using AI-powered, targeted, push notifcations
Segmentation
Personalize experiences by creating nuanced segments based on behavior and action
The Results
As a result of using various MoEngage features, Publishers Clearing House was able to achieve the following:
- 30,000 dormant customers re-activated, leading to a 3.93% overall conversion rate
- 58% increase in average in-apps CTR
- 23% increase in DAUs during their flagship ‘Superprize’ Contest
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