Publishers Clearing House Re-engages 30k Dormant App Users With MoEngage Predictions
Discover how Publishers Clearing House leveraged MoEngage’s Prediction capabilities to re-activate dormant customers and increase DAUs via personalized, omnichannel engagement.
Publishers Clearing House
Publishers Clearing House (PCH) is a free-to-play, chance-to-win digital entertainment site with a wide portfolio of gaming apps and a fully logged-in audience with millions of registered users. Over the last 70 years, PCH has transformed into a digital-first, omni-channel marketing powerhouse with engagement rates twice the industry average due to their loyal user base. Best known for their oversize checks awarding life changing winnings, they have been indexed as a top-ranked, multi-category media property.
Our collaboration with MoEngage helped us hit our highest in-app DAU count during our Superprize Sweepstakes! We created personalized flows based on our tiers of customers to enhance engagement and messaging that speaks uniquely to each and every one of our consumers!
Publishers Clearing House needed an all-in-one solution to help boost their major KPIs such as retention, new customers, conversions, and CTR. They also wanted to re-engage dormant customers and predict their likelihood to return to PCH's apps, especially during their ‘Superprize’ season.
With MoEngage’s prediction capabilities, Publishers Clearing House was able to proactively engage with and re-activate 30,000 dormant app users. Furthermore, A/B testing and personalized messaging helped them significantly increase their apps' engagement and boost CTRs. Lastly, leveraging segmentation, in-app messaging, and push notifications, based on the customers' loyalty status allowed them to tailor their offerings during their ‘Superprize’ contest and increase DAUs.
As a result of using various MoEngage features, Publishers Clearing House was able to achieve the following:
- 30,000 dormant customers re-activated, leading to a 3.93% overall conversion rate
- 58% increase in average in-apps CTR
- 23% increase in DAUs during their flagship ‘Superprize’ Contest
Want to read more about how MoEngage helped Publishers Clearing House grow?
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