• Retail & E-commerce
  • Retention

How Tanishq Replicated its Offline Success and Uplifted App Retention Rates by 25%

Discover how Tanishq, one of India's most loved jewelry brands, replicated its offline success online and successfully increased app retention rates by 25% using MoEngage!

About Tanishq

Tanishq, one of India’s most-loved jewelry brands from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs, and guaranteed product quality for over two decades. The jewelry retail chain currently spreads across 400+ exclusive boutiques in more than 240 cities.

Retail & E-commerce
Products Used
AI-based Recommendation Sherpa
Customer Journey Orchestration
Push Notification
Push Notification Templates
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The idea was to personalize, experiment, and iterate to double down on the best engagement initiatives to maximize online sales. With MoEngage, we didn't just get a platform that helped us execute that, but an engagement partner with which we can grow to touch new heights.

Suman Sourav
Lead Product Manager, Titan Company Limited
Uplift in Weekly Retention Rates
Increase in Click-to-conversion Rates
Business Challenge

The jewelry giant was one of the first movers in the online jewelry business space after the pandemic hit all industries and organizations head-on. The brand successfully re-configured its business to cope with the need of the hour, which was to go online. Since the online buying experience has found permanence in today’s consumer shopping pattern, Tanishq wanted a seamless and easy-to-use platform to recalibrate its engagement strategies and boost online sales.

MoEngage Solution

To tap into the pool of prospects browsing the website/app, Tanishq deployed lead-gen campaigns through MoEngage’s Onsite messaging (or OSM) as well as In-app Communications. Due to the high-relevanc of these campaigns, the customers’ propensity to engage with these also increased! The campaigns saw a 7.2% clickthrough rate with a 5% fill rate. Additionally, with the help of MoEngage, Tanishq deployed detailed Flows to increase user stickiness across channels like WhatsApp, Push, In-app, and emails. This resulted in a 25% increase in the weekly retention rates! Tanishq also trusted MoEngage's Sherpa AI to execute personalization at scale and achieved a 107% uplift in click-to-conversion rates for one of its biggest business weeks, i.e., Akshaya Tritiya festival time.

The Result

Using MoEngage, Tanishq was able to:

  • Clock 25% uplift in the weekly retention rates
  • Observe a 107% increase in click-to-conversion rates during the Akshaya Tritiya sale
  • Achieve a 3.37% conversion rate for cart abandonment campaigns
  • Set up OSM lead-gen campaigns and attain:
    – 5000 leads per month
    – A 7.2% clickthrough rates
    – A 5% fill rate

The commitment to enhance the features and functionalities of the platform in real-time has been a great value add from MoEngage. On-Site Messaging is one such feature that garnered us great traction and clocked over 107% click-to-conversion rates for lead-generation campaigns. Combining the impact with the seamless UI of the platform makes this a true marketer's tool.

Bhawuk Attree
Product Manager, Titan Company Limited

Drive Better Engagement using MoEngage

Download Tanishq's detailed success story below 👇