Treebo Achieves Higher Conversions and Improved Delivery Rates with MoEngage
![case-study-banner-image](https://www.moengage.com/wp-content/uploads/2x-Treebo.webp)
The budget hotel industry in India is a crowded space. Treebo was striving to establish their brand and recall while differentiating themselves based on superior customer experience across touchpoints. They wanted to convert new users by personalizing their onboarding journey. The brand also wanted to position itself using personalized messaging platforms, and improve conversions by optimizing mobile and web experiences.
![The Problem](https://www.moengage.com/wp-content/uploads/Treebo-Achieves-Higher-Conversions-and-Improved-Delivery-Rates-with-MoEngage-1.png)
India’s internet users will touch a staggering 627 million in 2019 and 97% of these users use mobile phones to access the internet; simultaneously the smartphone penetration in 2019 is pegged at 40% and so it’s safe to say that customers are spoiled for choice. In such a booming online market, Treebo was finding it hard to position itself as a unique, stand-alone budget hotel chain that is different from online travel agencies, to build brand loyalty, and engage potential and new users. MoEngage’s on-site messaging gave Treebo the freedom to use a series of messages that gave the user ample information about brand Treebo and what it offers.
![case-study-solution-featured-image](https://www.moengage.com/wp-content/uploads/Achieve-Unique-Brand-Positioning.png)
Though Treebo’s marketing team was successfully acquiring leads through targeted marketing messages, the tech team was unhappy with the website and app performance. They used MoEngage’s platform to trigger real-time messages that reached users even after they left the website. This not only increased their conversion rates but also improved the overall website engagement.
![case-study-solution-featured-image](https://www.moengage.com/wp-content/uploads/Increase-Engagement-Using-Triggered-Messages.png)
Using MoEngage, Treebo observed:
- boost in Conversion Rate through personalized brand communication
- improvement in delivery rate for Push Notifications sent
- optimized mobile experience using On-site Messaging