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Popular U.S. Bridalwear Brand Cocomelody Boosts Repurchase Rates by 27%

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About Cocomelody

Cocomelody is a bridal brand offering haute couture for bridal and wedding parties at affordable rates. It caters to more than 6,000 brides and 18,000 bridesmaids across the U.S. and China. The brand is known for its omnichannel retailing across offline and online stores ensuring shoppers get a unique, hassle-free buying experience.

The Problem

Over a period of time, Cocomelody observed steep user drop-offs at various stages of the purchasing journey. Similarly, their ads’ conversion rates were not growing, which impacted their overall ROAS (return on online ad spend).

MoEngage Solution

Cocomelody’s team decided to employ MoEngage platform to centralize data from physical boutiques and its website to understand where and why customers are dropping off. Also, strategized to offer personalized engagement across channels based on the aggregated analysis.
27%
Increase in repurchase rate
69%
Boost in return on online ad spend (ROAS)

What They Say About Us

MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
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James Chen
Operations Director, Cocomelody

Read the full story here

Learn how MoEngage helped to analyze customer behavior.
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