Vedantu Grew 65% of Their Topline Business With Insight-led Engagement
About Vedantu
Vedantu was established with a clear vision to help every child get access to quality education anytime, anywhere. This Bengaluru-based tutoring platform is a pioneer in LIVE learning, having achieved prolific success with a student base of 2.7M spread across 500+ cities.
The Problem
Vedantu noticed a large number of drop-offs at various stages in the student's lifecycle. Vedantu’s team wanted to bring back these students to their app/website and allow students to fulfill their need to learn in a personalized manner.
The MoEngage Solution
Using MoEngage, Vedantu’s team identified the ideal student path from signup to tutorial completion on their website or app. Next, the team created cohorts based on student behavior and event actions across channels and
campaigns.
65%
Overall growth in the topline business
3X
Increase in DAUs
What They Say About Us
We maximized our campaign's output by identifying the preferred time in each grade segment. We also
added predictive campaigns based on user behavior in order to engage the user from one product to
another. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage. 
At Vedantu, user engagement is our primary goal, to increase the quality of a lead we funnel students through
various engagement products.MoEngage helped us improve adoption, lead quality, MAU engagement (around 20%), retention, and stickiness resulting in a better user experience. 
