How Data-Driven Loyalty Creates Rich and Personalized Experience

Key Takeaways

• 00:03:01
  Introduction, experience, and job roles
• 00:04:46
  How can brands drive differentiated loyalty and role of zero and first-party data
• 00:10:29
  Loyalty programs in context of changing data and privacy landscape
• 00:12:12
  Tips on cooking mushrooms!
• 00:14:49
  How to use data to drive personalized incentives
• 00:20:01
  How to drive loyalty programs for brands of different scale
• 00:22:52
  Loyalty metrics that should be tracked and teams responsible
• 00:26:23
  Loyalty (personalization) and pool: What’s the connection?
• 00:28:17
  Real-world examples of optimizing for zero and first-party data
• 00:32:33
  Loyalty platform and the role it plays in driving personalized experiences
• 00:35:31
  Go-to inspiration for marketers who drive loyalty programs
• 00:39:46
  Actionable tips for marketers who drive loyalty programs