Don’t be a User Loser: Actionable Acquisition and Retention Strategies from Spotify, Starbucks, and More
Analytics
Engagement
Personalization
Hosted by Nick Ippel
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New
From First Click to Loyal Customer Using Proven Tactics
Jul 17, 2025
How do you turn casual browsers into loyal app users? Host Nick Ippel, Director of Partnerships at MoEngage, sits down with Reed Kuhn, Head of Business Strategy at Branch—and a former professional gambler. Reed shares his unique "macro view" on user acquisition, revealing the most common mistakes brands make, why metrics like Average Order Value can be misleading, and how to truly master the long game of customer lifetime value. Stay tuned in for actionable strategies from brands like Spotify and Starbucks.
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Narrator and Guests
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Reed Kuhn
Head of Business Strategy,Branch
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Nick Ippel
Director of Partnerships,MoEngage
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