In this video, Ashwin Pavery, Marketing Lead at Freo mentions how MoEngage has helped them understand the best time to send messages, thereby improving open rates to industry-best levels.
Freo is a neo-bank for millennial Indians that offers saving accounts, credit lines, credit cards, mobile apps, and financial utilities.
Drop-offs during the customer journey seem to be one of the most common challenges that Fintech brands face. With the complex set of steps that customers need to complete like KYC registrations, etc, customer retention is also a major problem that Freo was facing along with customer drop-offs.
Using the Best Time to Send (BTS) feature, Freo was able to reach out to its most active customers on the app via Emails, Push Notifications, and SMS’.
By setting up specific Flows and Journey campaigns by MoEngage, Freo was able to touch over 24% conversion rates!