ASO Spotlight: Building an Effective Review Management For App Growth!
Analytics
Engagement
Marketing Strategies
Hosted by Rajarshi Choudhuri
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Building a Review Management Strategy to Scale App Growth
Apr 28, 2021
In this episode, we speak to Vera Rabkina, Head of Product at AppFollow about the hottest topic in ASO right now- Review Management. We discuss the importance of a review management strategy, impact on CAC and LTV, how to build a robust and metrics-led review management system, how to measure its efficiency and tie it to business goals like revenue and app growth.
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Narrator and Guests
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Vera Rabkina
Head of Product,AppFollow
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Rajarshi Choudhuri
Senior Content Marketing Manager ,MoEngage
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