Jul 17, 2025
How do you turn casual browsers into loyal app users? Host Nick Ippel, Director of Partnerships at MoEngage, sits down with Reed Kuhn, Head of Business Strategy at Branch—and a former professional gambler. Reed shares his unique "macro view" on user acquisition, revealing the most common mistakes brands make, why metrics like Average Order Value can be misleading, and how to truly master the long game of customer lifetime value. Stay tuned in for actionable strategies from brands like Spotify and Starbucks.
47:45Jul 26, 2021
25:13Mar 31, 2021
36:06Jul 04, 2022
34:13Jun 26, 2024
50:11Apr 07, 2021
A seasoned strategy consultant with 20+ years of experience accelerating business growth across diverse industries by implementing data-driven insights to boost revenue, optimize costs, and streamline user experience, with deep expertise in SaaS, M&A, and mobile app growth strategies.
Nick has over 15 years of startup and B2B SaaS experience. He's a veteran, having built, grown and managed global (sales & partnerships) teams. He is currently leading North America Partnerships with MoEngage, after a 14 year stint in one of the world's fastest growing regions - Southeast Asia; having managed teams and scaled business in Vietnam, Singapore, Malaysia, Philippines, Thailand, Indonesia, Cambodia, Myanmar, Taiwan, Hong Kong & Australia.
Be the first to access actionable reports, guides, tips, videos, podcasts from experts in Customer Engagement, retention and more!
Building and Managing Products that Stick: Tips from a Decade of Experience
Advanced Personalized Messaging Tactics for Retail Growth: Insights from Fueled
How Personalization Helped Pharmalife (Aldawaeya) in Increasing Conversions from 1% to 7%
MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.
© Copyright 2025 MoEngage. All Rights Reserved.
Please wait while you are redirected to the right page...