#EmbraceEquity: How MoEngage Embraced Equity And Drove Gender Parity This Women’s History Month

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The campaign theme for 2023’s International Women’s Day was #EmbraceEquity.

The theme was chosen to create awareness that each individual can actively support and embrace equity within our own spheres of influence.

MoEngage’s ERG, WeForShe, hosted a series of activities such as engaging online contests, a charity drive, an expert session, and an interactive panel with experts in the month of March.

About WeForShe

WeForShe is an Employee Resource Group at MoEngage. The ERG was formed to support and enhance the experience for women employees at MoEngage.

Additionally, WeForShe aims to optimize the gender balance across MoEngage to capitalize on the power of inclusion, equity, and diversity.

You can read about MoEngage’s DE&I initiative, VibeAsOneTribe, here.

1. Selfies to Embrace Equity and a Wall of Quotes to Appreciate Women Everywhere

To align with this year’s International Women’s Day theme, MoEngage employees submitted selfies embracing themselves, which were an indication to forge harmony and unity.

We have all encountered women who have inspired, mentored, or supported us in our journey – whether it is someone with whom you’ve worked directly or a leader who has inspired you from afar.

MoEngage employees submitted quotes to appreciate these women in their lives, which were displayed as a Wall of Quotes.

2. A Celebrity Session With Dr. Kiran Bedi on Self-care and Women Empowerment

Dr. Kiran Bedi is an Indian social activist, author, and former tennis player who became the first woman in India to join the officer ranks of the Indian Police Service (IPS).

She was also the 24th Lieutenant Governor of Puducherry from 2016 to 2021. She remained in service for 35 years before taking voluntary retirement in 2007 as the Director General of the Bureau of Police Research and Development.

A highly decorated individual, Dr. Kiran Bedi has won awards and recognition for her work from the President of India, the United Nations, and the Indian Society of Criminology.

In this session with MoEngage employees from across the globe, Dr. Bedi shared her inspiring story and left us with valuable nuggets on self-care and women empowerment.

3. Interactive AMA Session on Career Development and Leadership With a Panel of Industry Experts

WeForShe organized an interactive Ask Me Anything (AMA) session with a panel of 4 dynamic, empathetic, and indomitable experts.

The members of this panel were:

• Thaleia Geladaki, the Chief Marketing Office of Skroutz,
• Rowan Pereira, the Group Product Manager at Sweatcoin,
• Bruna Tormin Leite, the Director of Sales at MoEngage, and
• Veena Satish, the VP of People & Culture at MoEngage.

Maike Haberkorn from the MoEngage team was the moderator of this AMA session.

4. A Charity Drive and Fundraising for a Women’s Shelter in Bangalore, India

WeForShe conducted a fundraising drive in partnership with Mahila Dakshata Samiti.

As a part of this initiative to promote the welfare of women, MoEngage employees generously donated groceries, clothes, digital accessories, electronics, and more to Mahila Dakshata Samiti.

About Mahila Dakshata Samiti

Aimed with the mission to help women and children in distress in every stratum of society to gain self-esteem, Mahila Dakshatha Samiti is one of the most active NGOs in Karnataka.

The Samiti is committed to the establishment of a just and humane society. They work untiringly towards educating, empowering, and providing employment opportunities and healthcare to women.

Additionally, Mahila Dakshatha Samiti provides free counseling and legal, medical, and psychiatric help to assist victims of abuse.

MoEngage also started a fundraiser on Give.do for the project ‘Women Empowerment through Vocational Training for Rehabilitation.’

This fundraising initiative helps achieve the following actions:

• Empower women in distress in every way – socially, emotionally, or financially to restore them to their rightful and dignified status in society.
• Nurture their inner strength, creativity, and self-esteem and prepare them to face the world with confidence and grace.
• Prepare them to promote equality through community initiatives and become agents of peace, equality, and positive social change.
• Provide them with education, knowledge, vocational skills, attitude, soft skills, and mentoring.
• Train women in marketing practices that will empower them to be self-reliant by breaking into higher-paid employment and becoming economically independent.
• Ensure equal access to education, healthcare, and awareness, and ensure their safety and well-being.

WeForShe also organized a physical visit to the Mahila Dakshatha Samiti NGO to interact with the shelter’s volunteers and residents.

Meet The MoEngage WeForShe Team

Here’s the team who made this Women’s History Month 2023 a huge success at MoEngage:

1. Shivani Naveen, Associate Director, Customer Success
2. Baradhwaj R, Director, Marketing
3. Sneha Shriyan, Customer Success
4. Shubham Patel, People & Culture
5. Sakshi Sharma, People & Culture
6. Akshaya Sankpal, Marketing

Careers at MoEngage

At MoEngage, we appreciate and embrace our differences and unique perspectives. If you’d like to be a part of our team and experience this culture, apply for a role here!