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Take a look at your smartphone right now. See any emojis? Probably, either in a text from a friend or a tweet from a coworker or a Facebook message. Emojis are now a common way to communicate. In fact, emojis are so commonplace that we now have World Emoji Day with awards given to Best New Emoji, Most Anticipated Emoji, and Emoji of the Year.
But it didn’t take long for emojis to migrate from use in our personal communications to use by marketers. In fact, many marketers now use emojis to grow push notifications engagement.
If you’re one of those marketers who would like to know more about increasing your engagement with your audience by using emojis in your push notifications, read on for some reasons to do so, and best practices to follow.
Marketers are using emojis in several ways, including email subject lines, push notifications, social media marketing, and even customer service chats. Although emojis aren’t for everyone and every brand, marketers are using emojis because they are getting results:
Should You Use Emojis in Your Push Notifications?
If you haven’t yet used emojis to grow push notifications engagement, here are five reasons why emojis work—and might not work for you:
MoEngage Push Notifications Can Help You Make the Most of Emojis
And what if you’re convinced emojis will help your engagement but you’re not yet using a push notification vendor? Take a look at MoEngage. MoEngage can help you use push notifications while also targeting audiences with powerful segmentation. A WYSIWYG editor makes it easy to write and set up your push notifications. Proprietary technology improves push delivery to Android devices. MoEngage’s machine learning can automatically optimize your delivery time, and analytics give you insight into what’s working and what’s not. Finally, MoEngage Sherpa enables you to use Artificial Intelligence to further personalize recommendations to consumers, to increase engagement and revenue.
So if you’re about using emojis to your users then just keep in mind these do’s and don’ts to make sure you’re generating the results you want with your push notifications on your customers’.
Want to know how brands like Bigbasket, Travelodge, and Oyo Rooms use MoEngage Push Amplification to improve their push notification delivery rates? Learn more about push amplification here.
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