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[Infographic] Emoji Engagement: The Do’s and Don’ts of Using Emojis in Push Notifications

  • Updated: 23 July 2020
  • 3 min read

Take a look at your smartphone right now. See any emojis? Probably, either in a text from a friend or a tweet from a coworker or a Facebook message. Emojis are now a common way to communicate. In fact, emojis are so commonplace that we now have World Emoji Day with awards given to Best New Emoji, Most Anticipated Emoji, and Emoji of the Year.

But it didn’t take long for emojis to migrate from use in our personal communications to use by marketers. In fact, many marketers now use emojis to grow push notifications engagement.

If you’re one of those marketers who would like to know more about increasing your engagement with your audience by using emojis in your push notifications, read on for some reasons to do so, and best practices to follow.

Emojis Get Results

Marketers are using emojis in several ways, including email subject lines, push notifications, social media marketing, and even customer service chats. Although emojis aren’t for everyone and every brand, marketers are using emojis because they are getting results:

  • Hubspot says Tweets with emojis get 25.4% more engagement, and Facebook posts with emojis get 57% more likes and 33% more shares.
  • Using emojis in email subject lines can lead to a 56% higher open rate.
  • One study found push notifications with emojis saw an 85% increase in open rates and a 9% increase in conversions.

Should You Use Emojis in Your Push Notifications?

If you haven’t yet used emojis to grow push notifications engagement, here are five reasons why emojis work—and might not work for you:

  1. Emojis personalize marketing in a unique way. We as consumers associate emojis with more intimate messages, meaning those we get from friends and family. So psychologically we might be viewing the marketing communications in that same way.
  2. Emojis are familiar. People are used to seeing and using them because emojis have become a normal part of our communications and everyday life.
  3. Emojis can emphasize your brand. From Dominos letting customers use a pizza slice emoji to place an order to Baskin-Robbins using ice cream cone emojis in their tweets to Dove developing curly-haired emojis to Twentieth Century Fox cleverly promoting a Deadpool movie with emojis on billboards, emojis can tie into and emphasize a brand.
  4. Emojis can train your audience to have an immediate reaction by specifically using certain emojis, so when a consumer sees a particular emoji, it becomes a shortcut to a bigger idea. Going back to the pizza slice example above, consumers can be conditioned to start thinking about Dominos when they see that emoji.
  5. Finally, because they are images, emojis can communicate faster than words.

 

MoEngage Push Notifications Can Help You Make the Most of Emojis

And what if you’re convinced emojis will help your engagement but you’re not yet using a push notification vendor? Take a look at MoEngage. MoEngage can help you use push notifications while also targeting audiences with powerful segmentation. A WYSIWYG editor makes it easy to write and set up your push notifications. Proprietary technology improves push delivery to Android devices. MoEngage’s machine learning can automatically optimize your delivery time, and analytics give you insight into what’s working and what’s not. Finally, MoEngage Sherpa enables you to use Artificial Intelligence to further personalize recommendations to consumers, to increase engagement and revenue.

So if you’re about using emojis to your users then just keep in mind these do’s and don’ts to make sure you’re generating the results you want with your push notifications on your customers’.

Want to know how brands like Bigbasket, Travelodge, and Oyo Rooms use MoEngage Push Amplification to improve their push notification delivery rates? Learn more about push amplification here.

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About The Author
Akshatha Kamath leads content marketing at MoEngage. She's one of "LinkedIn Content 50", has been recently featured on the list of "The Most Influential Content Marketing Professional" by World Marketing Congress and is among the “100 Fastest Growing Marketers” identified by Adobe. She is a content marketing specialist with close to 12 years of experience in writing, strategizing, and managing content for various organizations. Before MoEngage, she’s steered content marketing teams for companies like Simplilearn, Vizury, and Conzerv helping them with content, brand, and communication strategies that are aligned with their business goals. Akshatha volunteers with AMA SF as a writer. She is also a published author with publications such as Clickz, Digital Market Asia, Get Elastic, and e27. She is an avid reader and a traveler who enjoys experiencing the flavors of life in different places.
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