Push Notifications that don't feel pushy

Craft beautiful and personalized Push Notifications that your customers will love.

    A push notification for every occasion

  • Notifications based on purchase history

    Recommend the right products or content based on your customer’s transaction history and increase customer life-time value.

  • Behavior based notifications

    Send push notifications based on the product categories or content genre that your customers are interested in.

  • Location based notifications

    Location matters a lot, whether it’s pointing your customers to the nearest store to pick up their order or welcoming them into your hotel with an upgrade.

Automatically trigger push notifications based on the customer’s lifecycle events. Whether it’s welcoming a new customer or reminding them about items lying in their cart or even win-back inactive customers.

Beautiful and rich push notifications

  • Customize your notifications to align them with your brand.
  • Better engage your customers with customized templates. Craft rich and beautiful notifications quickly, right from changing the background color to using carousel for images, GIFs, or even videos.

Personalize every push notification

  • Segment your customers based on their browsing behavior, transaction history, interests, preferences, and demographics. Craft eye-catchy and personalized push notifications for each customer segment.

Don’t just send, deliver

  • 40-70% push notifications don’t reach customers due to network issues and OEM restrictions.
  • Bypass these restrictions and reach up to 40% more customers with mobile push notification campaigns. Improve push delivery rates with Push Amplification+.

Location based notification

  • Send real-time messages tailored to your customers based on their location. For instance, you can target your customers when they’re walking by your store. Send 1:1 personalized push messages based on their app behavior, purchase history, and more.

Avoid guesswork with AI

  • Our AI-powered engine, Sherpa sends push notifications at the specific moment when a customer is most likely to tap on it. You can even create multiple versions of your push notifications and Sherpa will automatically figure out the best message variant for higher conversions.

Align with your customer journey

  • Use push notifications smartly with other channels.
  • String together campaigns for every step of the journey across channels like email, website, SMS, WhatsApp, and paid ads. Using Flows, you can easily create and automate a consistent experience for your customers across touchpoints

Beautiful and rich push notifications

  • Customize your notifications to align them with your brand.
  • Better engage your customers with customized templates. Craft rich and beautiful notifications quickly, right from changing the background color to using carousel for images, GIFs, or even videos.

Personalize every push notification

  • Segment your customers based on their browsing behavior, transaction history, interests, preferences, and demographics. Craft eye-catchy and personalized push notifications for each customer segment.

Don’t just send, deliver

  • 40-70% push notifications don’t reach customers due to network issues and OEM restrictions.
  • Bypass these restrictions and reach up to 40% more customers with mobile push notification campaigns. Improve push delivery rates with Push Amplification+.

Location based notification

  • Send real-time messages tailored to your customers based on their location. For instance, you can target your customers when they’re walking by your store. Send 1:1 personalized push messages based on their app behavior, purchase history, and more.

Avoid guesswork with AI

  • Our AI-powered engine, Sherpa sends push notifications at the specific moment when a customer is most likely to tap on it. You can even create multiple versions of your push notifications and Sherpa will automatically figure out the best message variant for higher conversions.

Align with your customer journey

  • Use push notifications smartly with other channels.
  • String together campaigns for every step of the journey across channels like email, website, SMS, WhatsApp, and paid ads. Using Flows, you can easily create and automate a consistent experience for your customers across touchpoints

What top brands say about MoEngage

profit rate5x

increase in CTR

quote

At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification.

Pranav Kumar

CRM head, OYO

Straight from the editor’s desk

Here are some actionable resources on Push Notifications that we've curated for you

Frequently asked questions

What are Push Notifications?

Push Notifications are bite-sized messages that are ‘pushed’ to a customer’s device, including mobile and desktop. They typically contain a message, an alert, offer, or a reminder that persuades the customer to click on it.

When should you send Push Notifications?

Push Notifications can be used to engage customers throughout their lifecycle. Some common scenarios when Push Notifications can be effective are onboarding new customers, running promotions, prompting the customer to complete a transaction after cart abandonment, and re-engaging dormant customers who might be likely to churn. The ideal timings to send out Push Notifications depends on your industry and customer behavior. You can use a product analytics tool to analyze your customer data and get insights on the perfect time to send push notification campaigns. For each campaign, you can choose the day of the week or time of the day depending on the customer’s time zone. You can even use an ML tool like Sherpa to optimize for the best time when a customer is most likely to engage.

Are Push Notifications effective?

Yes. Users who enable Push Notifications are more engaged than customers who do not. Also, 62% of push-enabled customers will return to the app within one month. To make Push Notifications most effective, personalize the message.

What does it mean to enable Push Notifications?

Push Notifications are meant only for customers who have installed an app or have visited your website. The customer further has to permit the app or website to send Push Notifications. Users who permit the app or website to send Push Notifications are said to have enabled them.

Does it cost to send Push Notifications?

Yes. Depending on your service provider, the cost to send push notifications will vary considerably.

How do I set up Push Notifications?

The app publisher enables their app with Operating system Push Notification service (OSPNS). Every mobile and desktop OS has its own OSPNS. The OS service gives the app publisher an API which is added to the app’s SDK. When a customer downloads and installs the app, a unique identifier for the app and the device are registered with OSPNS. The unique identifiers are also sent back to the app which is stored by the app publisher. To send a Push Notification, the app publisher composes the message using the message composer customer interface and also defines the target audience to whom the Push Notification has to be sent. The app publisher can also send the notification immediately or schedule it for a later time.

How much do Push Notifications cost?

The cost of push notifications varies depending on the vendor. MoEngage lets you engage your customers for free up to 10,000 Monthly Tracked Users (MTUs). You can gradually upgrade your plan as your customer base grows and you start using premium features like geo-fencing and AI-based campaign optimization.

What are Push Notifications used for?

Push Notifications are primarily used for sending in-app messages. The message varies from app to app. For instance, a fitness tracker app will send a reminder as a push notification while a stockbroking app will send livestock prices as the Push Notifications. In other words, Push Notifications are used to send short snippets of information that will persuade the customer to use the app.

How long should Push Notifications be?

Push Notifications are best when they are short and concise. Android has a 60-90 character limit while Apple iOS allows a character limit of 120 characters.

Can a web app send Push Notifications?

Yes. Progressive web applications which deliver more or less a mobile app experience on the web can sendPpushNnotifications to customers. Almost all web browsers allow web apps to send Push Notifications, except iOS. Push Notifications send my web apps can reach the customer even when they are not on the website.

What are the types of Push Notifications?

There are 8 types of Push Notifications. They are:
• Updates
• Reminders
• Alerts
• Geolocation based
• Promotional notifications
• Recurring notifications
• Rating/review/feedback notifications
Of course, these are only the most common types of Push Notifications. There are other types of notifications that can be configured depending on the app’s purpose.

What is the difference between Push Notifications and in-app messages?

Push Notifications can appear on the mobile app, web app or even on desktop screens. They appear even when thecustomerr is not on the app/website. In-app messages appear only when the customer is using the app.
Push Notifications are mostly used for marketing and to boost customer retention. Sometimes, they might be out of context. In-app messages are highly contextual and are created based on the customer’s real-time app activity.

How often should you send Push Notifications?

The frequency of Push Notifications depends entirely on the app’s nature and its features. Fitness apps need to send one to two notifications every day, while shopping apps cannot send everyday Push Notifications. The thumb rule is to send only so many that don’t make the Push Notifications feel intrusive.
Tools like MoEngage let you set frequency caps to ensure that customers do not get overwhelmed with too many Push Notifications. While sending urgent campaign like security alerts etc. you can choose to ignore the cap.

What is the difference between SMS and Push Notifications?

SMS (Short Message Service) is sent by one customer to another or many customers. It lands on the phone’s message folder or inbox. They have a character limit of 160 characters beyond which the message is split into multiple messages. Most network carriers charge for SMS services or limit the number of SMS to a ceiling limit.
Push Notifications are sent by an app publisher to the customer. The customer should have enabled the push notification option to receive timely notifications. Push Notifications do not get stored and are removed from the device’s memory when the customer taps on them or swipes them away. When it comes to length, Android has a 60-90 character limit while Apple iOS allows a character limit of 120 characters.