Without a methodical approach to your push campaigns, you’re basically spraying and praying.
MoEngage gives you insights into users’ behavior and lets you group them into nuanced segments, so every push notification is contextual and personalized.
40-70% of push notifications never reach your users due to network issues and OEM restrictions.
With MoEngage Push Amplification +, you can bypass these bottlenecks and improve delivery rates by upto 40%.
Go beyond placeholders for name and city, to recommend products and services that are truly personalized to users’ purchase propensity and past behavior.
With geo-fencing, you can also send real-time messages to users based on their physical location – when they’re walking by your store, for instance.
MoEngage’s AI engine, Sherpa, optimizes campaigns to send the right message at the right time to maximize the probability of conversion.
For multivariate campaigns, Sherpa upscales the variant that’s driving more conversion in real-time. It also identifies when the user is most likely to engage and delivers the notification at that exact moment.
Push campaigns don’t exist in a vacuum. For you, they’re a part of a larger strategy and for your users, they’re a part of their customer journey.
MoEngage Flows lets you string together campaigns for every step of the journey across channels like email, SMS, and paid ads to find and set the most optimum path.
Trigger real-time messages right when a user
unlocks an achievement
or exits the app, for instance.
Remove friction by sending users where they
left off rather than
to a generic home page.
Avoid bombarding users with
too many notifications.
Override the cap if urgent.
Reach users across regions
in their preferred language
with the same campaign.
Track multiple sequential goals
to view the entire
conversion funnel.
"At OYO, we are committed towards delivering an unparalleled hotel booking experience to our guests and we feel MoEngage is the right partner who can help us get there with their differentiated offering. We have witnessed improvement in delivery rates, made possible by MoEngage’s proprietary technology, Push Amplification."
Pranav Agrawal
AVP - CRM Head
OYO
"Our core focus is enabling our customers to engage with us digitally. To accelerate this digital shift, we are re-launching our self-care apps across our European footprint, taking customer care, service discovery, payments, and much more right to our users’ fingertips. MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communications & alerts to our customers, at the right time, based on usage and behavior patterns."
Jonathan Abrahamson
VP Digitization
Deutsche Telekom
"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."
Holy Theodore
Senior Digital Marketing Strategist
Tokopedia
"MoEngage’s advanced segmentation and personalized engagement channels have helped us deliver an unparalleled listening experience to our users. MoEngage push notifications help us achieve up to 120% uplift in subscriptions for premium account drive up to 10% DAU (Daily Active Users) on the app."
Nachiketa Arya
Product Manager for Engagement
Gaana
"Great product, built for agile marketeers, who like to stay in control of things and leading trends! Plus highly supportive team!"
Tarun Babbar
Growth Marketing
Snapdeal
"MoEngage integrates all our Marketing needs in one platform and makes it easy to target the right user, customize the message and integrate a unified strategy across all channels; Email, Push Notification and In-App"
Marc Mallolas
Head of Marketing &
Business Intelligence,
Ayopop
Push notifications are small-sized messages that are ‘pushed’ to a user’s device, including mobile and desktop. They typically contain a message, an alert, offer, reminder, etc. that persuades the user to click on it.
Push notifications can be used to engage users throughout their lifecycle. Some common scenarios when push notifications can be effective are onboarding new users, running promotions, prompting the user to complete a transaction after cart abandonment, and re-engaging dormant users who might be likely to churn.
The ideal timings to send out push notifications depends on your industry and user behavior. You can use a product analytics tool to analyze your user data and get insights on the perfect time to send push notification campaigns. For each campaign, you can choose the day of the week or time of the day depending on the user’s time zone. You can even use an ML tool like Sherpa to optimize for the best time when a user is most likely to engage.
Yes. Users who enable push notifications are more engaged than users who do not. Also, 62% of push-enabled users will return to the app within one month. To make push notifications most effective, personalize the message that the push notification carries.
Push notifications are meant only for users who have installed an app or have visited your website. The user further has to permit the app or website to send push notifications. Users who permit the app or website to send push notifications are said to have enabled push notifications.
Yes. Depending on your service provider the cost to send push notifications will vary considerably.
The app publisher enables their app with Operating system push notification service (OSPNS). Every mobile and desktop OS has its own OSPNS. The OS service gives the app publisher an API which is added to the app’s SDK. When a user downloads and installs the app, a unique identifier for the app and the device are registered with OSPNS. The unique identifiers are also sent back to the app which is stored by the app publisher. To send a push notification, the app publisher composes the message using the message composer user interface and also defines the target audience to whom the push notification has to be sent. The app publisher can also send the notification immediately or schedule it for a later time.
The cost of push notifications varies depending on the vendor. MoEngage lets you engage your users for free up to 10,000 Monthly Tracked Users (MTUs). You can gradually upgrade your plan as your user base grows and you start using premium features like geo-fencing and AI-based campaign optimization.
Push notifications are primarily used for sending in-app messages. The message varies from app to app. For instance, a fitness tracker app will send a reminder as a push notification while a stockbroking app will send livestock prices as the push notifications. In other words, push notifications are used to send short snippets of information that will persuade the user to use the app.
Push notifications are best when they are short and concise. Android has a 60-90 character limit while Apple iOS allows a character limit of 120 characters.
Yes. Progressive web applications which deliver more or less a mobile app experience on the web can send push notifications to users. Almost all web browsers allow web apps to send push notifications, except iOS. Push notifications send my web apps can reach the user even when they are not on the website.
There are 8 types of push notifications. They are:
● Updates
● Reminders
● Alerts
● Geolocation based
● Promotional notifications
● Recurring notifications
● Rating/review/feedback notifications
Of course, these are only the most common types of push notifications. There are other types of notifications that can be configured depending on the app’s purpose.
Push notifications can appear on the mobile app, web app or even on desktop screens. They appear even when the user is not on the app/website. In-app messages appear only when the user is using the app.
Push notifications are mostly used for marketing and to boost user retention. Sometimes, they might be out of context. In-app messages are highly contextual and are created based on the user’s real-time app activity.
The frequency of push notifications depends entirely on the app’s nature and its features. Fitness apps need to send one to two notifications every day, while shopping apps cannot send everyday push notifications. The thumb rule is to send only so many that don’t make the push notifications feel intrusive.
Tools like MoEngage let you set frequency caps to ensure that users do not get overwhelmed with too many push notifications. While sending urgent campaign like security alerts etc. you can choose to ignore the cap.
SMS (Short Message Service) is sent by one user to another or many users. It lands on the phone’s message folder or inbox. They have a character limit of 160 characters beyond which the message is split into multiple messages. Most network carriers charge for SMS services or limit the number of SMS to a ceiling limit.
Push notifications are sent by an app publisher to the user. The user should have enabled the push notification option to receive timely notifications. Push notifications do not get stored and are removed from the device’s memory when the user taps on them or swipes them away. When it comes to length, Android has a 60-90 character limit while Apple iOS allows a character limit of 120 characters.
