Push Notifications that don't feel pushy

Push Notifications can be used to engage customers throughout their lifecycle. Some common scenarios when Push Notifications can be effective are onboarding new customers, running promotions, prompting the customer to complete a transaction after cart abandonment, and re-engaging dormant customers who might be likely to churn. The ideal timings to send out Push Notifications depends on your industry and customer behavior. You can use a product analytics tool to analyze your customer data and get insights on the perfect time to send push notification campaigns. For each campaign, you can choose the day of the week or time of the day depending on the customer’s time zone. You can even use an ML tool like Sherpa to optimize for the best time when a customer is most likely to engage.

Yes. Users who enable Push Notifications are more engaged than customers who do not. Also, 62% of push-enabled customers will return to the app within one month. To make Push Notifications most effective, personalize the message.

Push Notifications are meant only for customers who have installed an app or have visited your website. The customer further has to permit the app or website to send Push Notifications. Users who permit the app or website to send Push Notifications are said to have enabled them.

Yes. Depending on your service provider, the cost to send push notifications will vary considerably.

The app publisher enables their app with Operating system Push Notification service (OSPNS). Every mobile and desktop OS has its own OSPNS. The OS service gives the app publisher an API which is added to the app’s SDK. When a customer downloads and installs the app, a unique identifier for the app and the device are registered with OSPNS. The unique identifiers are also sent back to the app which is stored by the app publisher. To send a Push Notification, the app publisher composes the message using the message composer customer interface and also defines the target audience to whom the Push Notification has to be sent. The app publisher can also send the notification immediately or schedule it for a later time.

The cost of push notifications varies depending on the vendor. MoEngage lets you engage your customers for free up to 10,000 Monthly Tracked Users (MTUs). You can gradually upgrade your plan as your customer base grows and you start using premium features like geo-fencing and AI-based campaign optimization.

Push Notifications are primarily used for sending in-app messages. The message varies from app to app. For instance, a fitness tracker app will send a reminder as a push notification while a stockbroking app will send livestock prices as the Push Notifications. In other words, Push Notifications are used to send short snippets of information that will persuade the customer to use the app.

Push Notifications are best when they are short and concise. Android has a 60-90 character limit while Apple iOS allows a character limit of 120 characters.

Yes. Progressive web applications which deliver more or less a mobile app experience on the web can sendPpushNnotifications to customers. Almost all web browsers allow web apps to send Push Notifications, except iOS. Push Notifications send my web apps can reach the customer even when they are not on the website.

There are 8 types of Push Notifications. They are:
• Updates
• Reminders
• Alerts
• Geolocation based
• Promotional notifications
• Recurring notifications
• Rating/review/feedback notifications
Of course, these are only the most common types of Push Notifications. There are other types of notifications that can be configured depending on the app’s purpose.

Push Notifications can appear on the mobile app, web app or even on desktop screens. They appear even when thecustomerr is not on the app/website. In-app messages appear only when the customer is using the app.
Push Notifications are mostly used for marketing and to boost customer retention. Sometimes, they might be out of context. In-app messages are highly contextual and are created based on the customer’s real-time app activity.

The frequency of Push Notifications depends entirely on the app’s nature and its features. Fitness apps need to send one to two notifications every day, while shopping apps cannot send everyday Push Notifications. The thumb rule is to send only so many that don’t make the Push Notifications feel intrusive.
Tools like MoEngage let you set frequency caps to ensure that customers do not get overwhelmed with too many Push Notifications. While sending urgent campaign like security alerts etc. you can choose to ignore the cap.

SMS (Short Message Service) is sent by one customer to another or many customers. It lands on the phone’s message folder or inbox. They have a character limit of 160 characters beyond which the message is split into multiple messages. Most network carriers charge for SMS services or limit the number of SMS to a ceiling limit.
Push Notifications are sent by an app publisher to the customer. The customer should have enabled the push notification option to receive timely notifications. Push Notifications do not get stored and are removed from the device’s memory when the customer taps on them or swipes them away. When it comes to length, Android has a 60-90 character limit while Apple iOS allows a character limit of 120 characters.