Adapt or Die: How the Resilient Marketer Survives 2026
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About The Author

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Himanshu Gupta

Himanshu drives partnership content at MoEngage. He loves sharing his marketing experience on his personal blog and has contributed to websites like Ahrefs, LiveChat, and ReadWrite. When he's not writing, you can find him binge-watching the latest Netflix series or watching tech videos on YouTube.

Articles by the Author

Webinar Recap: Agentic AI and Customer Engagement in 2025 and Beyond
  • Artificial Intelligence
5 min Read Time

Webinar Recap: Agentic AI and Customer Engagement in 2025 and Beyond
Google I/O 2025 – What Marketers Need to Know
  • Technology
6 min Read Time

Google I/O 2025 – What Marketers Need to Know
AI in Customer Engagement: Tools, Trends and Benefits
  • Artificial Intelligence
17 min Read Time

AI in Customer Engagement: Tools, Trends and Benefits
What is RFM Analysis & Why It Matters for B2C Marketers in 2025?
  • Segmentation
10 min Read Time

What is RFM Analysis & Why It Matters for B2C Marketers in 2025?
MoEngage Personalize: Unlock the Future of Personalized Engagement
  • Personalization
12 min Read Time

MoEngage Personalize: Unlock the Future of Personalized Engagement
7 Tested Personalization Strategies to Supercharge Travel App Experiences
  • Personalization
5 min Read Time

7 Tested Personalization Strategies to Supercharge Travel App Experiences
9 App Personalization Tips for E-commerce Brands
  • Personalization
4 min Read Time

9 App Personalization Tips for E-commerce Brands
5 Financial App Personalization Tactics That Will Transform Customer Engagement
  • Personalization
4 min Read Time

5 Financial App Personalization Tactics That Will Transform Customer Engagement
E-commerce Product Recommendation Engine – A Beginner’s Guide
  • Personalization
5 min Read Time

E-commerce Product Recommendation Engine – A Beginner’s Guide
10 Mobile App Personalization Examples from Leading B2C Brands
  • Personalization
5 min Read Time

10 Mobile App Personalization Examples from Leading B2C Brands
4 Strategies to Boost Your WhatsApp Campaigns Using AI
  • Marketing Strategies
7 min Read Time

4 Strategies to Boost Your WhatsApp Campaigns Using AI
A Deep Dive Into How MoEngage Works Alongside a CDP
  • How to
3 min Read Time

A Deep Dive Into How MoEngage Works Alongside a CDP
Why is Threads Losing Active Users and the Role of Retention in Their Future Success
  • Industry Stories
10 min Read Time

Why is Threads Losing Active Users and the Role of Retention in Their Future Success
Activate Your Warehouse Data With MoEngage Warehouse Segments
  • Data Management
5 min Read Time

Activate Your Warehouse Data With MoEngage Warehouse Segments
The Ultimate Guide to Android 13 Push Notification Opt-ins
  • How to
8 min Read Time

The Ultimate Guide to Android 13 Push Notification Opt-ins
From Viral Success to Losing Steam: The Role of Retention in Wordle’s Growth Story
  • Industry Stories
7 min Read Time

From Viral Success to Losing Steam: The Role of Retention in Wordle’s Growth Story
Power All Your Platforms With Rich Customer Segments Using MoEngage’s Outbound Segment Sync
  • Product Announcements
6 min Read Time

Power All Your Platforms With Rich Customer Segments Using MoEngage’s Outbound Segment Sync
Drive More Push Opt-ins Using Our New Android 13 SDK
  • Product Updates
7 min Read Time

Drive More Push Opt-ins Using Our New Android 13 SDK
Introducing MoEngage’s New App Marketplace!
  • Customer Engagement
2 min Read Time

Introducing MoEngage’s New App Marketplace!
Measure and Run Effective Marketing Campaigns Using AppsFlyer and MoEngage
  • Campaign Optimization
3 min Read Time

Measure and Run Effective Marketing Campaigns Using AppsFlyer and MoEngage
Craft Personalized Shopping Experiences Using Shopify & MoEngage
  • Product Announcements
5 min Read Time

Craft Personalized Shopping Experiences Using Shopify & MoEngage

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