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Customer engagement is a broad term, and while it means different for a lot of marketers and product owners, we would like everyone to agree upon something: customer engagement is how you help your customer match their interests seamlessly while actively interacting with them about your product offerings.
Google Ads Network is the world’s most popular ad network and is one of the most important platforms marketers rely on to interact and engage with customers through advertisements. Customers who engage with Google Ads are usually high-intent audiences. This is evident through the high RoI the platform offers (for every $1.60 spent, brands earn an average revenue of $3.00 through Google Ads). With its wide reach (about 90% of all internet users), Google Ads helps advertisers bring customers to their platform for all kinds of end-goal including purchases, engagement, or reactivation.
At MoEngage, we understand and celebrate your obsession with customers. And that is why we have something that will help you and your valuable customers have a seamless and connected experience!
Presenting: Google Ads Audience Sync!
The Google Ads Audience Sync is MoEngage’s new native feature that enables brands to easily send customer segments to their Google Ads account automatically.
And how does that help?
It helps create a connected experience on the internet (blog, website, social media, and more) by showing end-customers relevant advertisements on the Google Network based on their behavior, journey, preferences, affinity, and more!
In other words, marketers and product owners can create their target audiences based on the information customers have willingly shared with the brands. After creating these customer segments, which are based on behavioral variables, event journeys, and consentual customer data, these segments can be used for marketing engagement campaigns. This will help reach out to the segmented customer and match their interests across Google Search, Google Shopping, Gmail, and YouTube (and basically the entire Google Display Network!).
For example, consider a segment of customers who are browsing for their favorite brand of shoes (expressed through their prior repeated purchases). Based on their preferences, you can create a campaign that helps customers find exactly what they are looking for through the Google Ads network.
This native integration between MoEngage and Google Ads will help marketers add, delete, or/and edit audiences on their Google Ads accounts. With MoEngage’s insights-led analytics, marketers can see a seamless real-time data transfer between the platforms to engage and also re-target audiences across the Google Ads ecosystem.
Since we are continuously making an effort to drive more value for marketers and product owners across all owned or paid channels, we realized we could help brands by connecting customers to match their audience.
With Google Ads being the most popular ad network, with around 92% of the global search market, it was important (and inevitable!) that brands leverage the synergy between MoEngage‘s insights-led analytics along with Google Ads’ market dominance.
This is why we decided to address some of the most common points brands (and marketers) wanted to solve:
Caring about the entire customer lifecycle stages, right from the top of the funnel contacts to the bottom, Google Ads Audience Sync helps brands and marketers achieve the following for their customers:
With flexibility and comprehensiveness at your fingertips, there is a plethora of ways you can use MoEngage’s Google Ads Audience Sync.
With MoEngage’s insights-led analytics and Google Ads Audience Sync, you now have the best of both worlds! Combine capabilities to improve your acquisition costs for both your new and existing customers!
Google Ads Audience Sync is definitely the future of segment-based marketing for brands who are looking to keep their existing customers engaged while creating the perfect platform for new customers who are also looking out for great products and brands. With just a few clicks, you can set up the perfect cohorts, syncing your customers with Google Ads.
To know more, reach out to us today, in case you are not already in touch with your favorite MoEngage employee.
Shubhagata is an engineer turned content marketer, who believes that the best way to create a brand's awareness is to be honest about a product's capabilities. When he is not helping customers understand MoEngage's product efficiency, he is busy being an active contributor to the Fantasy Premier League community.
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