We are excited to introduce another highly flexible channel- MoEngage Cards - that allows your brand to persistently communicate with your customers. Send personalized campaigns, offers, recommendations, and more straight to your customers’ app inbox or news feed, without interrupting their browsing behavior.
A recent survey shows that mobile users receive an average of 63.5 notifications per day, and nearly half of the respondents considered them to be an interruption.
While push notifications and emails are the obvious choices in building engagement, they pose certain challenges. For instance, low opt-in rates (40-60%), receiving too many notifications, receiving notifications at the wrong time, and so on. All these challenges inadvertently lead to a drop in engagement rate or bad user experience for your app.
But don’t worry, we’ve got you covered!
Unlike in-app or push notifications that users can swipe away or dismiss once they've interacted with them, MoEngage Cards ensure your messages stick around in a non-pushy way. So your customers can choose to interact with your message at any time they’d like to. It is also a great way for brands to reach customers who have opted out of push notifications and/or emails.
Leverage the power of Cards in your Omni-channel strategy
Running a sale? Send an Email to alert your users. What if the user has missed it—or did not have time to act on it? Next, send a push notification to highlight the offer again. What if he or she has unsubscribed and missed your compelling offer? With Cards, when your customers are back on the app, show them a card in their promotions feed to highlight your offer!
MoEngage Cards improve conversions and reduce churn, by providing a non-intrusive and sticky communication channel with your customers.
As notifications evolve, we at MoEngage hope to evolve with them, giving marketers the best way to communicate and engage a loyal customer. So here we are, launching yet another channel that allows you to engage your customers without interrupting their day!
If you're an existing MoEngage user and would like to try Cards on your dashboard, get in touch with our team.
If you're new to MoEngage, we are happy to give you a personalized walkthrough of the platform and also explain the benefits of using MoEngage. We can also show how you can use Cards for your business.
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