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MoEngage Achieves Amazon Web Services (AWS) Retail Experience Competency

  • Updated: 07 July 2022
  • 3 min read

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We are happy to share that MoEngage Inc, has achieved Amazon Web Services (AWS) Retail Competency. So, what does that mean? It means that MoEngage has successfully demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning AI/ML, and Retail Transformation. Retail brands such as Future Retail, Tokopedia, bigbasket, among several others trust and use the MoEngage platform to deliver hyper-personalization at scale across digital channels. 

What does this competency mean for our customers? 

We underwent a fairly rigorous process to achieve this certification. There are three main reasons why this validation is important for our customers

  1. Reliability at Scale: Global retail brands in 35+ countries use the MoEngage platform to engage 600mn+ users, sending over a billion marketing messages every day - that are personalized to each user. Needless to say, MoEngage is a mission-critical application for our customers. The AWS certification should further reinforce our product robustness, performance and infrastructure reliability to our current and future customers.
  2. Security: Our customers trust us with their end-user data. And we treat that data with the utmost respect it deserves. We don’t cut corners when it comes to security and internally we have rigorous process and checks to maintain data security. The external validation from AWS definitely helps reinforce the fact that we have adopted the most secure and resilient infrastructure for industry applications.
  3. Scalability: Almost 50% of our customers are mobile-first brands that have scaled rapidly and continue to do so. This includes unicorns like bigbasket, OYO, OLA, Tokopedia, among several others. When our customers scale, they need a partner that keeps pace with them during their hyper-growth phase. And I am proud to say that we have scaled up rapidly with our customers.

Anand Bhaskaran, Digital Marketing, bigbasket on Personalization and Cross-channel Marketing

Anand Bhaskaran, Head, Digital Marketing at bigbasket, said, “MoEngage has been a very strong and steady partner supporting us in our quest to be the best online grocery store in India. Their robust segmentation, AI-powered personalization, and cross-channel marketing capabilities play a crucial role in helping bigbasket deliver a personalized and seamless online retail experience to customers."

Here are some ways in which retailers drive transformation with MoEngage's AI and cross-channel marketing capabilities.

Learn how Future Retail Leverages MoEngage to Increase Adoption of their Future Pay App - Read How

Future Pay App Case Study

Timothy Harrington, who looks after User Engagement - Marketing at Tokopedia, a unicorn company, and Indonesia's largest online marketplace shares how the brand improved first-month user retention by 60% using MoEngage.

You can also check out how Bigbasket improves push notification delivery by 10% with MoEngage Push Amplification.

Raviteja Dodda, CEO & Co-Founder at MoEngage on AWS Partner Network Experience Competency

“MoEngage is proud to achieve AWS Retail Competency status,” Raviteja Dodda, our CEO and  Co-founder reflects. “Our team is dedicated to helping companies achieve their technology goals by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”

MoEngage delivers over 1 billion personalized communications every day, profiling over 500 million users from 35 countries. MoEngage leverages AWS to help it deliver personalized, real-time messaging at scale. Using MoEngage, retailers can drive higher retention, lifetime value and marketing ROI. MoEngage was also named in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms - and received one of the higher ratings for customer satisfaction.


About The Author
Suraj is a marketing technology enthusiast. His passion for helping people in all aspects of web and mobile marketing flows through in the articles he provides. He loves to chat about marketing, technology, music, and motorcycles.
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