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MoEngage Recognized as Mobile Marketing and Analytics Industry Leader in G2 Fall 2020 Grid® Reports

We are a Leader in 8 different categories of G2 Fall 2020 Grid® Reports.

  • Updated: 10 November 2020
  • 4 min read

We are absolutely thrilled to announce that we have been recognized as a Leader in several categories, including Mobile Marketing and Mobile App Analytics, based on high levels of customer satisfaction and likeliness to recommend ratings from our customers on G2 Crowd. G2 is the world’s leading peer-to-peer business solutions review website, leveraging customer feedback to rank the best business software and services.

MoEngage Has Earned the 'Leader' position

MoEngage has earned the ‘Leader’ position across multiple categories, the second quarter in a row.

We are positioned as a Leader in the following categories:

  • Marketing Automation
  • Mobile Marketing
  • Push Notifications
  • Mobile App Analytics
  • Marketing Analytics
  • Personalization
  • Customer Journey Analytics
  • A/B testing

This level of placement - on 8 different G2 grids as a Leader - speaks to the emphasis we've placed on finding new and innovative ways to help our customers grow their businesses.

Customer Obsession

We have been rated above industry average by our customers on the quality of support, ease of use, ease of doing business with, and ease of setup, which is a clear testament to the customer obsession that drives our business, since our inception in 2014. We are humbled by the validation from our customers and will continue working on the same path.

We have been recognized as a leader in the Enterprise Usability and top placement in Meeting SMB and Mid-market Requirements, which underscores our product leadership and track record with customers of all sizes.

Insights-led Engagement

Moments-based engagement is the future of marketing. Today's customers demand a consistent, personalized, always-on experience across a multitude of devices and touchpoints. To solve this challenge, customer-obsessed brands are adopting new-age tools such as MoEngage, which allows marketers to gain insights into consumer behavior and then engage them with personalized messages across mobile, email, and the web.

G2 reviewers have validated our insights led engagement product philosophy, by rating us highly in analytics categories such as mobile app analytics and marketing analytics, as well as engagement categories such as mobile marketing and push notifications. 

 

Source: Asia Regional Satisfaction Index for Mobile App Analytics Tools | Fall 2020

What Our Customers Had to Say About MoEngage

Ever since we started in 2014, we have always obsessed with listening to customer feedback and investing in product innovation. This helped us deliver “industry-first” product features almost every year and further drove product adoption.  Whether it’s launching Sherpa, our AI engine way back in 2016, to Insightful analytics in 2019, we have always delivered features that make it easy for our customers to engage and retain more users.

Here’s what our customers had to say about the MoEngage platform in their reviews on G2:

Best analytics tools for product growth. MoEngage helps me to have really easy access to do push notification, analytics, user acquisition in only one place. It's a really good tool to communicate to our users.  Also, Targeting the audience and creating a strategy for the growth team is easier than ever before.”

Easy to use tool for Cross Channel Engagement. Customer-centric and easy to use interface. Segmentation of user personas makes it easier to send out personalized communications. The capability to send engagement campaigns on multiple platforms instantly. Their reports provide a deep insight into different scenarios basis which the task of optimizing campaigns and selecting segments becomes less hectic.”

One of the best & powerful multi-channel marketing tools. We tried to find Complete CRM and Multiple channel marketing automation solutions. MoEngage solved all the problems we have.”

The Way Forward

While there is still a lot of work ahead, this is a moment of celebration and gratitude for all of us at MoEngage. Our vision of building the world's most trusted customer engagement platform is taking shape, and we thank you for your continued support and confidence!

G2 Crowd Scoring Methodology

Today, more than 3 million people visit G2.com to read and write authentic reviews about thousands of software products and professional services. With over 1 million reviews, G2 aims to be a trusted source that helps every business professional make better technology decisions. Customer reviews play an important role in the methodology that G2 uses to position vendors in the Grid.

Products are ranked by customer Satisfaction and Market Presence.

The Satisfaction rating is affected by the following important metrics:

  • Customer satisfaction with product attributes based on user reviews
  • Popularity and statistical significance based on the number of reviews
  • Quality and age of reviews received

The Market Presence score is a combination of 15 metrics from G2’s reviews, publicly available information, and third-party sources—based on market share, vendor size, and social impact.

Products in the Leader quadrant are rated highly by G2 users and have substantial satisfaction and market presence scores. Read more about G2’s scoring methodology here.

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About The Author
Ashwin SL is the VP of marketing at MoEngage. He is a sales rep turned marketer who has worked with global companies like Wipro, Akamai Technologies, and Verizon, as well as startups like MobStac and Eka Software.
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