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MoEngage Named a Leader in 4 Categories of G2 Summer 2020 Grid® Reports

  • Updated: 24 September 2020
  • 5 min read

We are positioned as a Leader in Marketing Automation, Mobile Marketing, Push Notification, and Personalization categories in the G2 Summer 2020 Grid® Reports.

We are absolutely thrilled to announce that we have been recognized as a Leader in four categories of G2 Summer 2020 reports. Our customer-first approach and our passion for delivering customer-centric products for consumer brands, has not just helped us gain a significant presence in the market, but also receive the highest customer satisfaction score ratings.

We have also been rated above industry average by our customers on the quality of support, ease of use, ease of doing business with, and ease of setup, which is a clear testament to the user obsession that drives our business, since our inception in 2014. We are humbled by the validation from our customers and will continue working on the same path.

 

Our Ratings in G2 Summer 2020 Reports
1. Marketing Automation

Satisfaction Ratings

  1. 98% of users rated us 4 or 5 star.
  2. We ranked above the industry averages across Satisfaction Ratings: Quality of Support (90%), Ease of Use (86%), Meets Requirements (88%), Ease of Admin (87%), Ease of Doing Business With (96%) and Ease of Setup (88%).

Highest Rated Product Features

  1. Sending outbound emails (88%)
  2. Building and personalizing emails (87%)
  3. Customization (88%)
  4. User, Role, and Access Management (89%)

Marketing automation leader

2. Mobile Marketing

Satisfaction Ratings

  1. 100% of users rated us 4 or 5 stars.
  2. We ranked above the industry averages for Quality of Support (94%), Ease of Admin (91%), Ease of Doing Business With (98%), and Ease of Setup (86%).

Highest Rated Product Features

  1. Proximity Marketing (91%)
  2. Audience Segmentation (90%)
  3. Push Notifications (90%)

leader summer 2020 – 1

3. Push Notifications

Satisfaction Ratings

  1. 93% of users rated us 4 or 5 stars
  2. We ranked above the industry averages for Ease of Doing Business With (92%)

Highest Rated Product Features

  1. Triggered Notifications (90%)
  2. Segmentation (88%)
  3. Scheduling (87%)

G2 summar leader - push notifications

4. Personalization

Satisfaction Ratings

  1. 100% of users rated us 4 or 5 stars
  2. 94% of users believe our product is headed in the right direction
  3. 93% of users said they would recommend us
  4. We ranked above the industry averages for Quality of Support (92%).

G2 summer leader - push notifications

What our Customers Say

Ever since we started off in 2014, we always obsessed our listening to customer feedback and investing in product innovation. This helped us deliver “industry-first” product features almost every year and further drove product adoption.  Whether it’s launching Sherpa, our AI engine way back in 2016 to Actionable Analytics in 2019, we have always delivered features that make it easy for our customers to engage and retain more users. 

What our customers say on G2

Here’s what our customers had to say about the us in their reviews on G2:

One of the best & powerful multi-channel marketing toolsMoEngage has so many amazing features. We like the ” flow” feature so much. Our industry conversion time lag is very long, the typical one is about 6 months. With “flows feature”, we create several flows with dozens of campaigns block with different trigger conditions to map the customer journey to keep them active with different channels – SMS, email, push, Facebook retargeting ads.”

Best marketing & Retention tool for segmented customersThe ease of segmentation & campaign designing. Mostly we use it for marketing automation & design flow campaigns that help us achieve more command on the email, SMS & app notifications targeted to the users.”

Complete CRM SolutionSimple UI with multiple templates and huge offerings of Push Notification ( General/In-App/Smart Triggered etc). They provide a detailed and in-depth analysis of user engagement. The analytics section gives a complete overview of the journey and engagement and can provide major insights to take a call on campaign curation/audience to reach and what to offer. Simply a complete CRM package and a must-have if you wish to excel in retention marketing.”

Perfect Tool For All APP Engagement Needs. The platform has advanced options for customer journeys on the app, in addition to General Push, In-App Notifications, it has Smart Triggers, Flows, Real-Time Triggers, all you would need to engage your customers on your app. From Acquisition to On-boarding, from Engagement to Retention, they have tools for each step of a customer lifecycle on any app. The platform is multi communication mode capable, where notifications, emails & SMS can be sent to the subscriber from a single integrated platform. MoEngage is progressive, they keep adding new features & enhancing the current features to be in line with the current industry trends.”

The Way Forward

Our mission is to build the World’s Most trusted Customer Engagement Platform. So it’s pretty exciting to be recognized as a G2 Summer Grid Leader by our users and G2Crowd.

We are thankful to our valued customers for this validation. Onwards and upwards!

MoEngage CEO - Raviteja

G2 Crowd and Scoring Methodology

Today, more than 3 million people visit G2.com to read and write authentic reviews about thousands of software products and professional services. With over 1 million reviews, G2 aims to be a trusted source that helps every business professional make better technology decisions. Customer reviews play an important role in the methodology that G2 uses to position vendors in the Grid. 

Products are ranked by customer Satisfaction and Market Presence.

The Satisfaction rating is affected by the following important metrics:

  • Customer satisfaction with product attributes based on user reviews
  • Popularity and statistical significance based on the number of reviews
  • Quality and age of reviews received

The Market Presence score is a combination of 15 metrics from G2’s reviews, publicly available information, and third-party sources—based on market share, vendor size, and social impact.

Products in the Leader quadrant are rated highly by G2 users and have substantial satisfaction and market presence scores. Read more about G2’s scoring methodology here.

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About The Author
Ashwin SL is the VP of marketing at MoEngage. He is a sales rep turned marketer who has worked with global companies like Wipro, Akamai Technologies, and Verizon, as well as startups like MobStac and Eka Software.
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