How Spotify Wrapped 2020 Boosted Mobile App Downloads And Engagement

In 2017, Spotify launched Wrapped as a successor of the ‘Year in Music’ campaign, intending to create FOMO (fear of missing out). This helped Spotify introduce a cascading Flywheel effect by enticing new users to download and use their app for longer. Since then, every year, Spotify users look forward to their Spotify Wrapped stories, … Continue reading How Spotify Wrapped 2020 Boosted Mobile App Downloads And Engagement