Reading Time: 5 minutes Spotify Wrapped induces competition amongst its users organically. Spotify’s mobile app downloads increased by 21% in the first week of December. Learn how Spotify introduced a cascading Flywheel effect by enticing new users to download and use their app for longer. In 2017, Spotify launched Wrapped as a successor of the ‘Year in Music’ campaign, … Continue reading How Spotify Wrapped 2020 Marketing Campaign Boosted Mobile App Downloads And Engagement