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1Weather, Top-rated U.S. Weather App, Scales Mobile User Engagement by 3X

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About 1Weather

1Weather is one of the top-rated weather apps for Android on Google Play Store that provides real-time local weather predictions. There are more than 8 million active users, of which 95% are from the U.S.

The Problem

1Weather followed the basic user engagement practices for regular weather updates. However, the brand observed lower page sessions within the app due to no re-engagement campaigns.

MoEngage Solution

1Weather was able to understand users' app behavior and location preferences using MoEngage Analytics. This helped the brand in increasing the app opens and overall engagement rate.
25 Million
Incremental app opens
10%
Increase in CTRs

What They Say About Us

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
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Jeff Stone
Senior Engineering Manager

Read the full story here

Learn how MoEngage helped to analyze customer behavior.
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