1Weather, Top-rated U.S. Weather App, Scales Mobile User Engagement by 3X
1Weather is one of the top-rated weather apps for Android on Google Play Store that provides real-time local weather predictions. There are more than 8 million active users, of which 95% are from the U.S.
1Weather followed the basic user engagement practices for regular weather updates. However, the brand observed lower page sessions within the app due to no re-engagement campaigns.
1Weather was able to understand users' app behavior and location preferences using MoEngage Analytics. This helped the brand in increasing the app opens and overall engagement rate.
Incremental app opens
Increase in CTRs
What They Say About Us
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
Senior Engineering Manager
Read the full story here
Learn how MoEngage helped to analyze customer behavior.