1Weather, Top-rated U.S. Weather App, Scales Mobile User Engagement by 3X
Discover how 1Weather used MoEngage Analytics and Segmentation to achieve 25 million incremental app opens, leading to a 3X increase in mobile app customer engagement.
1Weather is one of the top-rated weather apps on the Play Store that provides real-time local weather predictions. It also offers forecasts for locations worldwide and severe weather reports for specific locations in the U.S.
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
1Weather followed the basic user engagement practices for regular weather updates. However, the brand observed lower page sessions within the app due to no re-engagement campaigns.
1Weather was able to understand users' app behavior and location preferences using MoEngage Analytics. This helped the brand in increasing the app opens and overall engagement rate.
Using MoEngage Analytics, the team analyzed past customers’ behavior and mobile app activity. It showed them who the active and inactive customers were, as well as their weather search history. The team then utilized MoEngage to segment these customers.
• 25 million incremental app opens
• 10% increase in CTRs on push notifications
• 20% boost in depth of session calculated using CES
• 15% higher session duration
The team utilized the newly segmented groups to dynamically map personalized customer communication campaigns using MoEngage’s Push Notifications and Dynamic Product Messaging. The objective was to send the right weather notifications to the customers at the right moment with the right messaging.
1Weather’s strategy of offering relevant, bite-sized customer communications helped them achieve higher incremental mobile app opens and higher engagement. This eventually improved mobile app sessions too. Adding relevant content to every notification boosted their content engagement score as well.
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