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Adda247 Uplifts Conversion Rate by 35% Using MoEngage Dynamic Product Messaging

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About Adda247

Adda247 is a reputed educational tech company focussed on offering a platform for students and candidates that provides ease in learning and enhance skills to allow job security. Adda247’s app is an all-inclusive app offering a compilation of videos, articles, quizzes, eBooks, discussion forums, job alerts, and much more.

The Problem

Adda247’s team observed that users from both free and purchased tests and quizzes were dropping off before completion. The team recorded user behavior and user drop-off stages using MoEngage Analytics. However, they had not implemented any engagement strategy to bring dropped users back on their platform.

MoEngage Solution

Adda247 wanted to re-engage their abandoned users and upsell/cross-sell their dormant users. The brand decided to utilize a dynamic messaging strategy using MoEngage's Dynamic Product Messaging feature. The brand also employed MoEngage Flows to create dynamic marketing workflows across multiple channels like email, app notification, and SMS.
35%
Increase in tests and quizzes conversation rate
12%
Boost in CTRs for re-engagement campaigns

What They Say About Us

Using MoEngage Analytics, we were able to understand and gain insights on user behavior and user funnel. Now with MoEngage DPM, we are able to personalize engagement based on user actions and events. Overall, I would rate MoEngage a 10 out of 10 as it eased the process of personalization allowing our engagement campaigns to be more effective.
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Amit Sharma
Executive Product Growth, Adda247

Read the full story here

Learn how MoEngage helped to analyze customer behavior.
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