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Alfagift Boosts Monthly Transacting Customer Base to 45% with Connected Retail Approach


About Alfagift

Alfamart, one of the popular convenience stores across Indonesia and the Philippines, launched its digital arm - Alfagift. Alfagift provides a retail shopping experience and membership benefits both online and offline. This arm allows customers to experience personal shopping with exceptional benefits and a wider range of otherwise nonexistent products in the physical stores.

Business Need

From a marketing perspective, everything for the Alfagift app was in place. However, with the growing active customer base, the manual set-up of engagement was not working. The whole manual process was cumbersome and rudimentary.

MoEngage Solution

The Alfagift app team had various elements to drive customers to use the app more. They decided to drive customers from the time they sign-up on the app to their first purchase and then next purchase.
Boost in new installs
Improvement in install to sign-up to conversion

What They Say About Us

We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notications and re-engaged in case there was no activity after sign-up.
Linda Valentin
Head of Marketing, Global Loyalty
For all the customers who installed Alfagift between D0-D30, you’ll see that only 27.36% of customers were retained at the end of the 90 days. So retaining more than 50% of customers is a big deal for our brand and us. In all this, MoEngage played a crucial part in helping us executing our engagement strategies.
Erick Alviyendra
Head of IT, Global Loyalty

How MoEngage can help in creating connected retail engagement

To learn more, download the detailed success story of below 👇