With more than 600 stores across 13 countries, AZADEA has catered to more than a million customers since 1978. With its E-commerce arm Azadea.com (website and app), Azadea caters to consumers across offline and online touchpoints.
Being an established brand that operates across different countries, it wasn’t easy to understand every customer’s preferences. The group realized the need to integrate all the customer data under a single platform and get a 360° view of their customers. The team also considered utilizing the same platform to execute their engagement strategy.
AZADEA Group aimed to understand their customers and use the insights to elevate their experience. AZADEA’s team focused on performing all the data analysis and campaigns from a single platform by integrating related tools. The team utilized the MoEngage platform to: