Country Delight Observes 2.5X Boost in DAUs during Pandemic Lockdown
Country Delight is a farm-fresh milk delivery app that aims to offer unadulterated milk to its consumers across major Indian cities. Step-by-step quality testing and efficient doorstep delivery are some of its key focus areas.
MoEngage has helped us identify various user journeys and allowed us to build an effective omnichannel communication strategy. This overall strategy helped us to quickly scale our conversations by focusing on effective engagement and personalization using their segmentation and engagement features.
To improve conversions, Country Delight revised its customer engagement strategy. As the first step, it used MoEngage to understand customer events, engage customers based on behavior and run personalized cross-channel campaigns via SMS and push notifications.
• 2.5x increase in DAUs
• 5 lakh jump in MAUs (month-on-month)
• 50% existing customers retained
• 20% improvement in conversion rate
The team used MoEngage Flows to create workflow campaigns to ensure that the customer was getting engaged at each point of the purchase journey, right from installation to subscription. Push notifications were key for every communication as they reached customers on time with a delivery rate of 71%.
To keep customers informed on product availability, periodic push notifications on available delivery slots were sent. To engage new ones, a push notification was sent on signup to influence purchase completion. For existing customers, offers on relevant products for the next purchase were sent too.
