Country Delight Observes 2.5X Boost in DAUs during Pandemic Lockdown | MoEngage

Country Delight Observes 2.5X Boost in DAUs during Pandemic Lockdown

Existing Users Retained
Improvement in Conversion Rate
About Country Delight case-study-brand-logo

Country Delight is a farm-fresh milk delivery app that aims to offer unadulterated milk to its consumers across major Indian cities. Step-by-step quality testing and efficient doorstep delivery are some of its key focus areas.


MoEngage has helped us identify various user journeys and allowed us to build an effective omnichannel communication strategy. This overall strategy helped us to quickly scale our conversations by focusing on effective engagement and personalization using their segmentation and engagement features.

Shaarang Singh
Shaarang Singh
Marketing Lead, Country Delight
Business Need
Country Delight team wanted to reduce the funnel level churn during the pandemic lockdown period. Also, during surge traffic time, engage users and drive them to complete their subscription journey.
MoEngage Solution
Country Delight’s marketing team employed MoEngage customer engagement platform to understand user events and engage them using these events data. The brand's team also ran cross-channel campaigns that improved engagement and conversions during pandemic lockdown.
Products Used
Customer Journey Orchestration
Create unique, seamless experiences at every stage of your customer’s journey
Omnichannel Flows
Create connected experiences at every stage of customer journey across channels
Push Notification
Reach customers at the right time using AI-powered, targeted, push notifcations
The Result

To improve conversions, Country Delight revised its customer engagement strategy. As the first step, it used MoEngage to understand customer events, engage customers based on behavior and run personalized cross-channel campaigns via SMS and push notifications.

• 2.5x increase in DAUs
• 5 lakh jump in MAUs (month-on-month)
• 50% existing customers retained
• 20% improvement in conversion rate

The team used MoEngage Flows to create workflow campaigns to ensure that the customer was getting engaged at each point of the purchase journey, right from installation to subscription. Push notifications were key for every communication as they reached customers on time with a delivery rate of 71%.

To keep customers informed on product availability, periodic push notifications on available delivery slots were sent. To engage new ones, a push notification was sent on signup to influence purchase completion. For existing customers, offers on relevant products for the next purchase were sent too.