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Country Delight Observes 2.5X Boost in DAUs during Pandemic Lockdown

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About Country Delight

Country Delight is farm-fresh milk delivering app that aims to offer unadulterated milk to consumers directly at their door-step. The brand’s promise is to be more technologically-driven when it comes to offering dairy products. So, from step-by-step quality testing to doorstep delivery, the brand has been driving a fresh approach to dairy services.

Business Need

Country Delight team wanted to reduce the funnel level churn during the pandemic lockdown period. Also, during surge traffic time, engage users and drive them to complete their subscription journey.

MoEngage Solution

Country Delight’s marketing team employed MoEngage customer engagement platform to understand user events and engage them using these events data. The brand's team also ran cross-channel campaigns that improved engagement and conversions during pandemic lockdown.
50%
Existing Users Retained
20%
Improvement in Conversion Rate

What They Say About Us

MoEngage has helped us identify various user journeys and allowed us to build an effective omnichannel communication strategy. This overall strategy helped us to quickly scale our conversations by focusing on effective engagement and personalization using their segmentation and engagement features.
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Shaarang Singh
Marketing Lead, Country Delight

Read the full story here

Learn how MoEngage helped to analyze customer behavior.
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