How Foodhub Increases Basket Conversion to 86% Using MoEngage Customer Insights
Foodhub was looking for a Customer Engagement Platform that allowed them to segment customers effectively based on their habits and provide them with advanced analytics to help them make informed decisions, resulting in increased cart conversions, new user activations, order value, and overall growth. Foodhub realised the limitations in analytics and segmentation capabilities with their incumbent CEP.
Foodhub was looking for a Customer Engagement Platform that allowed them to segment customers effectively based on their habits and provide them with advanced analytics to help them make informed decisions, resulting in increased cart conversions, new user activations, order value, and overall growth.
MoEngage's RFM capability helped Foodhub identify different segments of customers and send relevant communications across channels such as SMS and In-app. This enabled the brand to enhance engagement with inactive customers, reduce churn, and encourage basket abandoners to complete a purchase.
Foodhub witnessed a positive impact in new user activation, retention, basket conversion and order per customer within 90 days.
- 25% increase in new user activation
- 86% increase in basket conversion
- 10% increase in average order value
- 38% decrease in basket abandonment
The brand plans to centralise engagement for the 30k+ takeaway partner network through MoEngage.