How Foodhub Increases Basket Conversion to 86% Using MoEngage Customer Insights | MoEngage

How Foodhub Increases Basket Conversion to 86% Using MoEngage Customer Insights

4 weeks
Quick and efficient onboarding
Increase in basket conversion
About Foodhub case-study-brand-logo

Foodhub, an online food ordering company founded in 2008, is the third-largest online food portal in the United Kingdom. They offer a wide selection of restaurants and takeaways for customers to order from. Their mission is to provide food to their customers at no additional cost so they don’t charge for service.

Business Challenge

Foodhub was looking for a Customer Engagement Platform that allowed them to segment customers effectively based on their habits and provide them with advanced analytics to help them make informed decisions, resulting in increased cart conversions, new user activations, order value, and overall growth. Foodhub realised the limitations in analytics and segmentation capabilities with their incumbent CEP.

Business Challenge

MoEngage's comprehensive analytics, segmentation tools, and excellent customer service have dramatically improved our top and bottom-of-funnel metrics. We couldn't be happier about our partnership with them.

Dhananjayan Sekar
Head - Digital Marketing
MoEngage Solution

They chose MoEngage for its ease of use, advanced analytics and segmentation capabilities.

Foodhub's Customer-First Approach Driving Strong Results

MoEngage's RFM capability helped Foodhub identify different segments of customers and send relevant communications across channels such as SMS and In-app. This enabled the brand to enhance engagement with inactive customers, reduce churn, and encourage basket abandoners to complete a purchase.

Products Used
Customer Insights & Analytics
Create omnichannel, personalized experiences using AI-powered insights and analytics
MoEngage Analytics
Create omnichannel, personalized experiences using AI-powered analytics
RFM Segmentation
Create nuanced segments based on recency, frequency, and monetary value of customer transactions
The Impact

Foodhub witnessed a positive impact in new user activation, retention, basket conversion and order per customer within 90 days.

  • 25% increase in new user activation
  • 86% increase in basket conversion
  • 10% increase in average order value
  • 38% decrease in basket abandonment

The brand plans to centralise engagement for the 30k+ takeaway partner network through MoEngage.