Skroutz Achieves 350% Uplift in Conversion With Automated Customer Journey Flows | MoEngage

Skroutz Achieves 350% Uplift in Conversion With Automated Customer Journey Flows

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Increase in conversions with loyal customers
Increase in weekly campaign creation
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Skroutz is the #1 E-Commerce marketplace in Greece, boasting an extensive range of over 29 million products and a vast network of eight thousand merchants.

Business Challenge

Prior to MoEngage, Skroutz used multiple platforms to build, execute, and monitor engagement campaigns. From onboarding to retention, customer journey marketing depended heavily on design, BI, and engineering teams. Manual tasks carried out on multiple systems, as well as a lack of real-time customer data. These were some of Skoutz's hurdles in delivering optimal customer engagement.

Business Challenge

I'd describe MoEngage as a "life saver." So, if you're considering MoEngage, go for it! An intuitive platform with an excellent customer success team. The team responds quickly and efficiently to issues (even after office hours!), and provides in-depth training.

Andreas Dikaros
Andreas Dikaros
CRM Manager, Skroutz
Automation Across Campaigns and Journeys

Skroutz uses MoEngage to automate their multiple campaigns such as welcome journeys, churn prevention, and retention, particularly with their loyal customers, where they have noticed an increase in conversion since implementing MoEngage.

Improved Conversions

They now have real-time customer data that can be used to provide actionable insights such as accurate segmentation and new customer journeys across preferred channels. Above all, Skroutz now has a unified platform for creating, executing, and tracking campaign outcomes.

Products Used
Customer Journey Orchestration
Create unique, seamless experiences at every stage of your customer’s journey
The Impact
  • 350% increase in conversions with loyal customers
  • 300% increase in weekly campaign creation
  • Improved team productivity and campaign efficiency