• Retail & E-commerce
  • Conversion

Skroutz Achieves 350% Uplift in Conversion With Automated Customer Journey Flows

Skroutz wanted to increase their conversions by executing a more personalised engagement campaigns and improve team's overall productivity.


Skroutz is the #1 E-Commerce marketplace in Greece, boasting an extensive range of over 29 million products and a vast network of eight thousand merchants.

Retail & E-commerce
Products Used
Customer Journey Orchestration
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I'd describe MoEngage as a "life saver." So, if you're considering MoEngage, go for it! An intuitive platform with an excellent customer success team. The team responds quickly and efficiently to issues (even after office hours!), and provides in-depth training.

Andreas Dikaros
CRM Manager, Skroutz
Increase in conversions with loyal customers
Increase in weekly campaign creation Improved team productivity
Business Challenge

Prior to MoEngage, Skroutz used multiple platforms to build, execute, and monitor engagement campaigns. From onboarding to retention, customer journey marketing depended heavily on design, BI, and engineering teams. Manual tasks carried out on multiple systems, as well as a lack of real-time customer data. These were some of Skoutz's hurdles in delivering optimal customer engagement.

MoEngage Solution

Skroutz uses MoEngage to automate their multiple campaigns such as welcome journeys, churn prevention, and retention, particularly with their loyal customers, where they have noticed an increase in conversion since implementing MoEngage.

The Impact
  • 350% increase in conversions with loyal customers
  • 300% increase in weekly campaign creation
  • Improved team productivity and campaign efficiency

Discover how MoEngage powers seamless multi-channel engagement experiences

Download Skroutz's detailed success story below 👇