CDP and CEP: The Winning Formula for Meaningful Customer Engagement

Engagement

Hosted by Sanjeevani

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CDP and CEP: Winning Formula for Meaningful Customer Engagement

Feb 28, 2024

Customer Engagement Platforms (CEP) and Customer Data Platforms (CDP) often confuse brands today. The confusion often arises due to the overlapping nature of objectives these two platforms help you achieve. So we spoke to Matt Monks (VP Internationational Customer Success, mParticle) to help you understand the different capabilities these two could offer, use cases on how brands from Retail, BFSI and Media & Entertainment have leveraged the power of this combo and much more!

Key Takeaways

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Narrator and Guest

Matt Monks

Vice President, of International Customer Success,

mParticle
Sanjeevani Krishna Kumar

Senior Content Marketing Manager,

MoEngage

Matt Monks has a diverse work experience in various roles and companies. Matt is currently working at mParticle as the Vice President, of International Customer Success. Prior to this, they served as the Director and Manager of EMEA Customer Success at mParticle from October 2020 to April 2022 and from January 2019 to October 2020, respectively. Matt started their journey at mParticle as a Customer Success Engineer in October 2017 and worked until January 2019. Before joining mParticle, Matt Monks worked as the Head of Sales Engineering for EMEA at Neumob from November 2016 to October 2017. Matt also gained experience at Localytics, where they held the positions of Senior Sales Engineer from February 2016 to November 2016 and Sales Engineer from January 2015 to February 2016.

Sanjeevani handles Content Marketing for Europe at MoEngage. With over six years of experience in Brand Communication, Demand Generation, and Customer Marketing , using data to create inspiring stories is her passion.

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