CDP and CEP: The Winning Formula for Meaningful Customer Engagement
Engagement
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CDP and CEP: Winning Formula for Meaningful Customer Engagement
Feb 28, 2024
Customer Engagement Platforms (CEP) and Customer Data Platforms (CDP) often confuse brands today. The confusion often arises due to the overlapping nature of objectives these two platforms help you achieve. So we spoke to Matt Monks (VP Internationational Customer Success, mParticle) to help you understand the different capabilities these two could offer, use cases on how brands from Retail, BFSI and Media & Entertainment have leveraged the power of this combo and much more!
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Narrator and Guest
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Matt Monks
Vice President, of International Customer Success,mParticle
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Sanjeevani Krishna Kumar
Senior Content Marketing Manager,MoEngage
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