How Data-Driven Loyalty Creates Rich and Personalized Experience

Personalization

Hosted by Rajarshi

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Operating Loyalty Programs by Utilizing Zero and First-party Data

Nov 16, 2023

Listen to ⁠Sam Panzer⁠, Director, Industry Strategy, ⁠Talon.One⁠, as he speaks to your host ⁠Rajarshi⁠, on how data-driven loyalty can help personalize experiences in the age of zero and first-party data insights!

Key Takeaways

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Narrator and Guest

Sam Panzer

Director, Industry Strategy,

Talon.One
Rajarshi Choudhuri

Lead-Content Marketing, IMEA and SEA,

MoEngage

Sam Panzer leads the strategy practice at Talon.One, helping brands assess the business value of various improvement work to their promotional and loyalty incentives. Sam has been with Talon.One for 5 years supporting brands like adidas, REI, River Island, Live Nation, and Burger King to optimize their promotional spend and engineer experiences that drive repeat purchases, and brings a depth of experience of how the world’s most beloved brands incentivize & reward users to build an emotional bond. Prior to Talon.One, Sam built guest engagement strategies with retail real estate brands like Westfield, Brookfield, and Macerich and worked as an analyst in the grocery, restaurant, and CPG space.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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