Engaging Customer During and Post Holiday Season

Holiday Marketing Ramadan

Hosted by Shitij Raj

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Customer engagement during the holiday season and how to maintain the mileage post-season: Insights from 6thStreet

Nov 28, 2022

The holiday season is around the corner, and brands across the globe will devise various engagement strategies to engage, and retain customers. To shed light on this topic, we have with us Prateek Agrawal, Head of Retention Marketing at 6thStreet.com.

Key Takeaways

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Prateek Agrawal

Head of Retention Marketing (CRM), GCC Region,

6thStree.com
Shitij Raj

Content Marketing Manager - MEA,

MoEngage

Founded in 2009, 6thStreet.com is an omnichannel E-commerce fashion destination from Apparel Group. The Platform offers a large selection of shoes, bags, clothing, and accessories from the world’s most coveted fashion brands. Prateek is a marketing professional with almost 5+ years of experience. Post MBA, he started his career as an Assistant Marketing Manager with Flipkart. In his five years of experience with the E-commerce brand, he looked after customer retention and acquisition through engagement, CRM activities, and loyalty marketing.

Shitij looks after the Middle East Content at MoEngage. With over 5+ years of experience in content consulting and creation, he has written multiple thoughtleaderships, spanning across geos and verticals.

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