Growing a Digitally Native Consumer Brand From $1 Million to $10 Million

Engagement Marketing Strategies

Hosted by Rajarshi Choudhuri

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Actionable Strategies, Expert Tips, and Practical Examples from Atomberg on Growing a Digitally Native Consumer Brand

Dec 29, 2021

According to the Global Brand Shopper Survey, 55% of shoppers said they would directly shop with the manufacturer rather than a retailer. In this episode, we discuss how to build a successful digitally native brand from scratch, the key factors, developing deeper connection with customers, building loyalty, and providing a superior brand experience.

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Narrator and Guests

Arindam Paul

Founding Member and Head, Marketing & Strategy,

Atomberg
Rajarshi Choudhuri

Senior Content Marketing Manager,

MoEngage

Arindam currently heads all revenue functions, marketing and service at Atomberg, a rapidly growing consumer durables start-up. Being a part of the founding team, Arindam has helped Atomberg scale up revenue from 0 to Rs 350 crores within 6 years. With hands on experience in B2B/B2C sales, GTM strategy and implementation, E-Commerce, Channel Marketing, Digital Marketing and Brand Building, Arindam has a total experience of 7 years under his belt.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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