Instantly block push notifications for any user in MoEngage via API on stolen or suspicious devices—safeguarding trust and data privacy. Easily unblock once the device is recovered.

Get straight to the information you need. Our new AI-powered search in the MoEngage Help Center gives you instant answers, so you can build campaigns faster than ever.

Scale your campaigns from static and generic experiences to personalized experiences for multiple segments with Dynamic Content Builder – without the complexity of multiple campaigns or code!

Our new email analytics gives you a full-funnel view from delivery to engagement. See performance by mail client, device, and browser to optimize what’s working and fix what’s not.

Eliminate manual data compilation ! Get a complete picture of how your critical communications—like order confirmations, shipping updates etc. are performing across all channels, including SMS, Email, Push, and WhatsApp.

Create teams with targeted audience access by location, language, or attributes. Enable them to view and manage only relevant campaigns and analytics—ensuring fewer errors and stronger control across regions and brands.

Stop guessing what your custom events and attributes mean. Merlin AI generates clear, concise descriptions to help you build precise segments with confidence.

Transform your real-time user engagement by delivering dynamic, critical updates such as live sports scores, flash sale alerts etc. directly to your audience, right on their Lock Screen.

Trigger personalized and timely multi-channel flows based on any business event like back-in-stock alerts for commerce, flight updates for airlines and more.

Effortlessly import rich, nested user and event data in JSON format without the need to flatten or simplify, enabling you to create complete customer profiles.

Integrate our Push Campaign API with your CMS/CRM to gain full programmatic control across the campaign lifecycle. Create, test, and analyze campaigns to unlock next-level efficiency and personalization.

Feel like vibe coding? Just prompt what you need, and Merlin AI Jinja Assist generates code blocks for you. Test, preview and go live!

Automatically nudge customers with price drops or stock availability changes on items they showed interest in, creating urgency and driving them to purchases.

Amplify your advertising strategy by effortlessly syncing your high-value customer segments to leading ad platforms like TikTok, Snapchat, Pinterest, and Criteo.

Upgraded Merlin AI Designer now lets you effortlessly blend your product images and copies to create campaign-ready brand assets.

Never miss a lead. Automate Lead capture from your WhatsApp campaign conversations, save chat history and insights for future actions.

Dig deeper into customer journeys by breaking down their behavior across attributes like platform, device, and more, enabling more informed decisions.

With Private and Workspace Dashboards, easily control who can view and edit your Custom Dashboards. Collaborate securely with granular access settings—keep work private or share insights confidently across teams.

Working and collaborating on your analytics queries just got smoother. Auto save in-progress queries as drafts, revisit recently run analysis, and easily share them with teams to uncover insights and make informed decisions faster.

Target your audience based on their demographics, behavior, and preferences in real-time. Deliver hyper-personalized, event-triggered campaigns across channels at the perfect moment for maximum relevance and impact.

Deliver tailored Landing page experiences that adapt to visitors’ needs and behaviours with Dynamic Text replacement capabilities. Test and optimize different variations with advanced A/B testing, experimentation and cohorts while optimizing performance with comprehensive analytics.

Tired of guesswork and broad segment-based campaign outreach? Meet Merlin AI Decisioning Agent, which enables true 1:1 personalization at scale by deciding optimal message, channel, offer, and timing for each individual.

You have an idea, but struggle to quickly convert it into a customer journey. Sounds familiar? With Merlin AI Flow Assist, you can now build your ready-to-deploy flows instantly with a simple natural language prompt.

Introducing Merlin AI Segment Assist, which lets you build targeted segments in seconds using simple, natural language prompts. Just describe the segment, and AI builds it for you. Get started targeting audience instantly – no learning curve, no dependencies.

Unify fragmented customer profiles and data across online and offline touchpoints to build a consolidated view of each customer. Leverage this single source of truth to make informed decisions and deliver truly personalized experiences.

Simplify campaign management with Template Manager – a powerful all-in-one hub for creating, organizing, and managing templates across Email, On-site, and other channels.

Introducing native support for Google RCS for Business. Deliver rich, interactive and trusted brand experiences within the default messaging app for unmatched engagement, trackability and improved conversions.

Scale your campaigns from static and generic experiences to personalized experiences for multiple segments with Dynamic Content Builder – without the complexity of multiple campaigns or code!

Unlock real Email RoI with visibility into accurate Email open rates that filter out bot opens. Improve email deliverability and ensure compliance through seamless double-opt in management.

MoEngage is now multilingual, allowing you to use the platform in your preferred language effortlessly. In addition to English, we’ve already introduced support for Japanese, with Portuguese, Spanish, German, and more coming soon!

Ensure sensitive notifications reach only the intended user by sending them to their last active device, reducing the risk of exposure on shared devices. MoEngage automatically detects and updates the primary device for secure messaging.

Avoid campaign disruptions caused by file import errors or delays. Use APIs to monitor your file import status directly from your system in real-time, eliminating the need to check the MoEngage dashboard.

Effortlessly activate your Databricks warehouse data with Warehouse Segments. Build audiences on your data without copying or moving it—query directly from MoEngage, eliminating the cost and effort of ETL setups.

Recommend and maximise product showcase efficiently with a single compact widget that saves website real estate. Let visitors easily discover relevant items through intuitive tab navigation, eliminating excessive scrolling.

Simplify campaign management with Template Manager—a powerful all-in-one hub for creating, organizing, and managing templates across Email, On-site, In-App, and other channels.

Effortlessly activate your Snowflake warehouse data with Warehouse Segments. Build audiences on your data without copying or moving it—query directly from MoEngage, eliminating the cost and effort of ETL setups.

Compare different versions of your web experience by splitting traffic across variations to see what resonates with visitors. Test new ideas and different web journeys to make decisions that enhance engagement and conversions

Prevent message overload with comprehensive Frequency capping capabilities. Set custom limits based on channels, customer segments and delivery types, while using tag-based rules to ensure precise cross-channel communication control

Streamline your campaign optimization with Campaign Versioning. Instead of duplicating campaigns, Now you can edit content, targeting, or settings of a live campaign on the fly while keeping all your statistics and performance data intact. No more starting from scratch.

Create audiences from your Warehouse Data without the hassle of copying or moving it. With enhanced Warehouse Segments, easily query data directly from MoEngage, eliminating the need for ETL, lowering costs, reducing engineering dependencies, and ensuring privacy and compliance.

Easily monitor push reachability and opt-in rates for your users with the Push Reachability Dashboard. The upgrade now enables insights for users across all platforms—Android, iOS, and Web—to effectively plan and drive targeted engagement.

Deliver refined webpage experiences to each user by personalizing with User Attributes, Content Blocks, or Content APIs. Integrate data from internal and third-party sources like product sets and loyalty engines for tailored experiences.

Level up your OSM campaigns with enhanced page targeting. Easily add or upload multiple URLs, use advanced targeting logic with AND/OR as well as nested conditions, and test targeting rules before going live.

Always stay updated on critical customer behavior shifts with custom analytics alerts. Get instant notifications for website traffic, product adoption, churn, and more when they exceed or fall below defined thresholds.

Get complete visibility into data ingestion and usage with our new Data Metering Dashboard, monitoring unique events, user attributes, and processed volumes. Stay ahead with proactive Data Alerts for limit breaches and volume thresholds, ensuring seamless data flow for your engagement strategies.

With MoEngage Personalize, now deliver content based on page types, page content and user behaviour without complex URL filtering. Whether your are personalizing product recommendations, delivering personalised offers or messaging – simply use webpage data to deliver tailored experiences across multiple webpages.

Leverage Sherpa AI with MoEngage Personalize to automatically direct traffic to your best performing web page and app screen variations. Optimize for engagement, conversions or revenue and scale your experiments.

Drive improved WhatsApp engagement with new and improved WhatsApp templates. Showcase your product range with carousels, create urgency with Limited-time offers or reward your customers with personalized Coupon Codes – all with new WhatsApp templates.

Seamlessly integrate any data source or channel to MoEngage with just a few clicks using a low- code framework. Unify customer data and deliver enriched customer engagement.

Deliver personalized omnichannel experiences to your customers based on rich Salesforce CRM data with a native bi-directional data sync that helps maximize customer value and conversions.

Transform your landing pages from static interactions to intelligent, personalized experiences with MoEngage Landing Pages. Capture and adapt to customer preferences in real-time to deliver the most relevant experience, maximising conversions.

Generate a diverse array of images tailored to your campaign needs. Explore new visual territories and push the boundaries of your creativity to swiftly turn ideas into images at speed.

Effectively allocate and distribute single-use coupons to eligible customers in real-time, maximizing engagement and returns. Manage coupons from a centralized dashboard and get proactive alerts to ensure seamlessly delivery.

Bring your emails to life with images, coupon codes, product recommendations and offer expiration dates – viewable by recipients in the Gmail promo tab without having to open an email.

Subscribe to critical dashboards and get insights delivered straight to your inbox, fueling more data-driven decisions. Now, experience larger, full-size charts and download data tables right from the email.

Unlock optimized reach, precise targeting and elevated engagement with provisional push for iOS.

Enhance your user experience and drive upsells with Self-handled Cards for TV. Seamlessly create and deliver personalized content across various TV platforms like LG webOS, Samsung Tizen OS, VizioTV, and Xbox.

Effortlessly ingest and update all your product catalogs to MoEngage in real time using our Catalog APIs. Deliver personalized customer experience and the most relevant product recommendations with the availability of accurate and up-to date product information.

While offering personalized recommendations to your existing customers based on their past interactions, don’t miss out on new or inactive customers. Our enhanced “Recommended Items” model suggests trending products tailored to their attributes for maximum relevance.

Seamlessly upload supplemental data to MoEngage and retain it as long as needed to drive dynamic personalization and targeted engagement. Keeping it separate from the primary dataset ensures streamlined ingestion, enhanced flexibility, and reduced maintenance.

Effortlessly import Email campaign details to MoEngage from other platforms with our New Email Campaign APIs. Create and manage all external Email campaigns directly through our APIs.

Bogged with periodical monitoring of campaign stats? Not anymore! With MoEngage Alert Manager – get instant email alerts on any campaign performance changes or anomalies. Customize your alerts, spot trends faster and tailor your campaigns for enhanced outcomes.

Don’t limit Merlin AI to power just Push Campaigns with its generative content capabilities infused with learnings from prior performance. Now unlock Merlin AI for other channels including Inapp, Onsite Messaging, and Cards.

Say goodbye to generic URLs within your emails that don’t click with your customers. Build trust and enhance your click rates with our new branded link options that can represent your brand or product.

Offer your customers a delightful buying experience by simplifying product discovery with AI-powered recommendations on what’s trending and popular, thereby maximizing conversions.

Effortlessly store, retrieve, and collaborate on your critical analytics queries with MoEngage Analytics Studio—your private analytics folder. Gain insights faster and make more data-driven decisions.

Boost email open rates with Merlin AI as your creative companion to generate compelling email subject lines for each customer segment, based on prior campaign performance.

Get detailed insights into every stage of your growth funnel – from customer acquisition and engagement to conversion and retention – all from a single, powerful dashboard.

Maximize Customer Engagement with Push Notifications: Leverage Subscribed and Unsubscribed Events for Enhanced Campaign Performance.

Seamlessly rearrange elements on your webpage with a drag-and-drop editor and deliver personalised and relevant experiences to each website visitor.

Sync your WhatsApp templates to MoEngage with one click. Save effort, ensure updated messages and keep track of all your template statuses with ease.

Engage your customers on Smart TVs by delivering contextual and personalized In-App and OSM campaigns.

Monitor service message delivery in real-time and take immediate corrective actions for failures with the new Elaborate API Response by Inform

Get visibility on the Push Notifications Reachability metrics for Android Devices with the new Dashboard.

Deliver highly relevant product recommendations by refining them based on customer action and product attribute filters.

Effortlessly sync powerful segments across all your MoEngage Workspaces, eliminating the need for any manual, redundant efforts.

Test and experience your In-App campaigns before you publish, with the new In-App Test Experience.

Explore innovative ways to leverage MoEngage platform with our comprehensive Use Cases library.