Framing Email Marketing Strategy That Effectively Engages and Converts

Key Takeaways

• 00:01:13
  Introduction, day to day responsibilities, interesting use cases for email marketing
• 00:03:31
  Special approach to creating effective email marketing content, funnels, and drips
• 00:08:02
  How can small businesses looking to scale approach email marketing
• 00:12:06
  Email campaign types that have proven most effective
• 00:15:11
  Metrics to look into, track, and analyze
• 00:20:25
  Growth observed by Absolute Marketing amid the pandemic
• 00:23:27
  Tips and tool suggestions to overcome email deliverability issues
• 00:26:42
  Effectiveness of email marketing strategy basis industry and vertical
• 00:30:45
  Expert take on Personalization vs Privacy debate
• 00:34:20
  Automation is key to framing effective email marketing campaigns