Email Marketing Strategy: Maximize Inbox Placements & overcome Communication Clutter

Marketing Strategies

Hosted by Meagan White

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Ultimate Email Marketing Strategy for 2021

May 12, 2021

In this episode, we discuss about the behavioral trends in a post-pandemic world, get access to actionable strategies for overcoming deliverability issues, learn how to efficiently leverage user data and run personalized campaigns, along with a step by step process of creating an effective email marketing strategy for 2021!

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Narrator and Guests

Amanda Scarnechia

Manager, CRM and Consumer Data,

The Scotts Miracle-Gro Company
Meagan White

Senior Director of Marketing, North America,

MoEngage

Amanda currently works as the CRM and Consumer Data Manager at The Scotts Miracle-Gro Company where she leverages the data to drive email channel strategy. Prior to working with The Scotts Miracle-Gro Company, she served as the Channel Strategy Analyst for NiSource and as the Design and Branding Manager for Bertec Corporation.

Meagan White is the Senior Director of Marketing for North America at MoEngage. Meagan has more than ten years of demand generation, digital marketing, product marketing, and communications experience within software, martech, and content management. Most recently, she led all of marketing at Localytics, a mobile app marketing company. Prior to Localytics, she was Director of Marketing Programs at Acquia, a digital experience company, where she oversaw global demand generation strategy, campaigns, and digital marketing. Meagan has both corporate and agency experience and holds a master’s degree from Boston University.

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