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An In-depth Report on Global Mobile Consumer Trends, 2020

  • Updated: 18 August 2021
  • 2 min read

An in-depth report by MoEngage and Apptopia

2020 has so far been highly unpredictable - whether it's in terms of the shifts seen in consumer behavior, or the business and brand strategies; and the pandemic has deeply influenced some of these shifts. To help you navigate through the rocky terrain, MoEngage along with our friends at Apptopia has used our knowledge, expertise, and data to put together the Global Mobile Consumer Trends 2020 report. 


In this report, we've compiled findings based on behavior trends from 1.50B mobile app users in North America, Europe, Middle East, India, and Southeast Asia.

We have covered mobile growth in Q2 when compared to Q1 and revealed the winners for each region.

top performers in Q2 vs Q1, 2020

We've also deep-dived into each vertical to understand the downloads, DAU, and average session trends along with some hypothesis on the causes for these shifts.

dating apps q2 vs q1

There's more - download a copy of the report today!

Global Mobile Consumer Trends 2020

Here's What You Can Read Next:

About The Author
Akshatha Kamath leads content marketing at MoEngage. She's one of "LinkedIn Content 50", has been recently featured on the list of "The Most Influential Content Marketing Professional" by World Marketing Congress and is among the “100 Fastest Growing Marketers” identified by Adobe. She is a content marketing specialist with close to 12 years of experience in writing, strategizing, and managing content for various organizations. Before MoEngage, she’s steered content marketing teams for companies like Simplilearn, Vizury, and Conzerv helping them with content, brand, and communication strategies that are aligned with their business goals. Akshatha volunteers with AMA SF as a writer. She is also a published author with publications such as Clickz, Digital Market Asia, Get Elastic, and e27. She is an avid reader and a traveler who enjoys experiencing the flavors of life in different places.
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