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Understand the Story Behind Every Swipe, Tap, or Click

Analyze how different customer segments navigate and interact with your brand across the web, mobile, and email.

Compare different customer segments

  • Compare how different customer segments interact with your app, website, and email, and understand their collective personas to engage them better.

Track campaign performances

  • Easily measure key metrics such as DAU, MAU, bookings, subscriptions and revenue. Use filters to analyze specific customer attributes such as bookings by city or revenue by product category, and more.

Identify champion customers

  • Run a frequency distribution and split your customers into one-time customers, occasional customers, and frequent customers. Plan campaigns that target infrequent customers and engage them.

Identify biggest revenue sources

  • Advanced filters that let you slice and dice data based on any customer event and property. Easily find campaigns, products, or even customer segments that are adding revenue.

Compare different customer segments

  • Compare how different customer segments interact with your app, website, and email, and understand their collective personas to engage them better.

Track campaign performances

  • Easily measure key metrics such as DAU, MAU, bookings, subscriptions and revenue. Use filters to analyze specific customer attributes such as bookings by city or revenue by product category, and more.

Identify champion customers

  • Run a frequency distribution and split your customers into one-time customers, occasional customers, and frequent customers. Plan campaigns that target infrequent customers and engage them.

Identify biggest revenue sources

  • Advanced filters that let you slice and dice data based on any customer event and property. Easily find campaigns, products, or even customer segments that are adding revenue.

What top brands say about MoEngage

profit rate90%

automation of customer data analysis

quote

After utilizing MoEngage Analytics, it has become easier for the team to understand our customers— their interests and intentions. We are able to implement data-backed campaigns.

Chandan Singh

VP - Product, Adda247

Straight from the editor’s desk

Here are some actionable resources on Behavioral Trends that we've curated for you

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Frequently asked questions

How do you analyze behavioral data?

You can analyze behavioral data by tracking what events a user triggers on your mobile app, and in what order.

What kind of data can you collect from behavior analytics?

Any action a user takes on your app or website is a potential data point – like launching the app, adding a product to cart, searching for a song, booking a ride, and others depending on the nature of the app/website.
You can track and collect these data points as "events" which need to be defined when you're integrating the MoEngage SDK with your app/website.

How does user behavior analytics work?

Behavior Analytics helps you leverage all the data you collect about your customer to run specific reports. These reports can be used to answer questions such as:
— How many Monthly Active Users (MAU) or Daily Active Users (DAU) does my app have?
— Which cities saw the highest number of hotel bookings on my travel app last month?
— How much revenue did we get last month from the latest product we added to our e-commerce app?

How do you track user behavior?

User behavior can be tracked by creating custom events that notify MoEngage every time a user performs an action. MoEngage records each event with its timestamp and gives the information to you for analysis.

List some of the use cases for behavioral analytics.

1. Tracking Monthly Active Users (MAU), Weekly Active USers (WAU), and Daily Active Users (DAU) of your mobile app
2. Distribution of hotel booking across geographical locations on your travel app
3. Comparing newly launched products and their contribution to the total revenue

How can i analyze behavioral trends via MoEngage Analytics

MoEngage’s Behavior module helps you understand how your users interact with your mobile apps. You can use it to track custom events and analyze the data to measure the performance of your engagement campaigns.