The 21-st century consumer expects a seamless, connected experience over multiple channels, personalized down to the tee. Brands that send tailored communication to consumers across relevant channels score higher on their radar than those that don’t.
To help you keep up with this level of engagement across different channels tailored to your customers, we’re excited to announce two key features: Inbound Channels in MoEngage Flows and a seamless way to engage your customers on Facebook, Facebook Audience.
MoEngage Flows lets you string together complex multi-step customer journeys and communicate with your customers across channels. With our latest update, you can also engage your users on Inbound Channels (in-app and on-site) through Flows and provide personalized user journeys that nudge customers towards the next stage of their lifecycle.
By personalizing the in-app and on-site experience, you can make the whole user journey seamless, both before and after users interact with your digital platform. Once you’ve optimized the user journey, you can guide customers towards the appropriate conversion funnels. Here are some examples of how best to utilize this update:
Advertising on Facebook (a social media platform with a high forecast return on equity) is critical for brand awareness—the social media platform is still relevant for advertisers. Keeping this in mind, we’re excited to announce that you can now add, update, or delete Facebook Custom Audiences right from your MoEngage dashboard. With a one-time setup, you can create Facebook Audience campaigns on the go.
With this update, you can use MoEngage data for more customized retargeting on Facebook. It will also be easier to maintain your campaigns since you can manage your data and create Facebook Audiences from the same place. You can also:
Customers have come to expect a certain level of sophistication in their interactions with brands. By creating customer journeys that reach users over multiple channels, like Facebook and in-app or on-site messaging, brands can foster engagement and create happy customer experiences.
We're excited about this and more at MoEngage Next, a customer-connect event about product launches. Check it out!
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