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Real-time Engagement Marketing and It’s Impact on Businesses

  • Updated: 03 September 2021
  • 3 min read

Real-time engagement’ today is the marketers’ war cry, and we see several brands increasingly investing in initiatives that deliver real-time engagement to their users. Brands are adjusting communications ranging from a few days to a few hours, in real-time to develop a more personal approach to reach and engage their audience. 27% of the marketers surveyed have made real-time engagement a top priority while an additional 44% are set to join the fray in the coming months.

Real-time Engagement: How MoEngage can help

In our quest to help marketers cash in on the benefits of delivering real-time engagement, we created and launched Real-time Device Triggers. Leveraging the power of the MoEngage SDK and app’s native capabilities, Real-time Triggers allow consumer brands to deliver Instant push messages to the users, at the right mobile moment (pre-configured behavioral event), even when the consumer is not connected to the internet (offline).

Bonus Content


Let us take a look at a few examples of how MoEngage is helping apps from leading brands win with real-time engagement.

1. Exit Intent Notifications for Travel apps

A key challenge for travel apps is tackling browse, and booking abandonment. One of our clients - South Asia’s largest hotel chain used Real-Time triggers (exit-intent notifications) to target users who exit the app after browsing without completing a booking. After setting up notifications that trigger upon exit, they observed a whopping >10% CTR (the industry’s average CTR ranges between 3% and 5%). Better yet, these campaigns had close to 4% conversions too. Now, aren’t these numbers what every business wants?

Sample Notification Preview:
Sample Notification Preview | MoEngage

Key stats: ~ 10% CTR | 3% ConversionsKey stats for notifications: ~ 10% CTR | 3% Conversions

2. Offline Notifications for Utility apps

Similarly, one of the world's leading network security companies has been experiencing similar results too, albeit, with real-time offline notifications. A push notification is triggered when the app detects that the user is connected to an unsafe network. A close to 20% open rate has been observed for these notifications that prevent users from joining unsecured networks risking their personal and financial data.

Sample Notification Preview:
Offline Notifications for Utility apps

Key stats:  ~20% CTR | 10% conversions

Key statsfor Offline Notifications:  ~20% CTR | 10% conversions


Since the use-cases for a compelling feature as Real-time Trigger are plenty, and the results from these campaigns are worth talking about, in no time Real-time triggers turned out to be a favorite for many of our clients.

Feel like giving Real-time Triggers a go? Request a demo today!


If you are an existing customer of MoEngage and wish to check out Real-time Triggers, write to us at [email protected]

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About The Author
Sunayana has been the first Product Marketing at MoEngage. She spends her weekdays positioning and launching new products at MoEngage and on weekends, she is always up for a good binge recommendation or a quick travel trip.
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