MoEngage Marketing Roundup: September 2018

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Whether you were busy planning your holiday campaigns or are looking for a recap of everything that stirred the MoEngage blog, we’ve got you covered.  Here are the latest mobile marketing stories, and recommendations from MoEngage Journal.

Real-time Engagement Works: Here’s Proof

27% of marketers have made real-time engagement a top priority, while an additional 44% are set to join the fray in the coming months. Here are some examples of real-time user engagement for leading brands.

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On-demand Webinar: Amplify Push Notification Delivery

Push notification delivery has been a recurring challenge that leaves many marketers wondering why users don’t always receive the notifications that are sent to them. Watch this on-demand webinar to understand the push delivery funnel, the discrepancies in the push delivery rate, and tried and working advice to reach, engage, and convert users using push notifications.

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Apple iPhone Launch 2018 and What This Means to Marketers

Earlier this month, we witnessed the “Super Bowl” moment of the mobile world as Apple made its BIG launches. We’re in the second decade of iPhones, and a lot has changed, right from the OS powering these devices, hardware, naming convention, screen sizes, dual-sim compatibility, and more. What is the impact of Apple’s new launch on mobile marketing?

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Success Story: SIVVI.COM Increased Sales With Dynamic Emails and Push Notifications

SIVVI.COM is a leading online retailer selling on-trend clothing, footwear, and accessories for both men and women, based in Dubai, United Arab Emirates. Using MoEngage Dynamic Email Re-targeting and MoEngage Smart Triggers, SIVVI.COM lowered cart abandonment and drove users back to the website, converting them into customers.

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How Can You Make Event-based Targeting Smarter? Hint: Segmentation

Getting users interested and engaged in your app or website is not enough anymore. You need to move them till the very end of the purchase funnel to drive conversions and, eventually, ROI for your marketing efforts. These three crucial elements ensure the effectiveness of your marketing campaigns and drive greater marketing ROI.

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