MoEngage Recognized in G2 Spring 2023 Grid® Report as Mobile Marketing and Analytics Industry Leader

G2 recognizes MoEngage as an industry leader in eight categories.

  • UPDATED: 18 March 2024
  • 2 min read

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MoEngage is recognized as a Leader in several categories, including Mobile Marketing and Mobile App Analytics, based on high levels of customer satisfaction scores and the likeliness to recommend from MoEngage customers on G2.

G2 recognizes MoEngage as a leader in the following eight categories:

Customer Journey Mapping E-commerce Personalization
Marketing Automation Marketing Analytics
Mobile Analytics Mobile App Analytics
Personalization Push Notifications

What Makes MoEngage a Mobile Marketing Leader?

Using a mobile marketing platform like MoEngage, brands can plan, execute, and optimize marketing campaigns for their customers on smartphones, tablets, and other mobile devices within mobile web browsers or mobile applications.

MoEngage customers get the following perks:

  1. Reach customers on their mobile devices
  2. Send customers promotional and transactional messages via web browsers, push notifications, and in-app messages
  3. Access built-in templates for push notifications
  4. Measure how customers interact with your communication on multiple channels
  5. Offer detailed analytics and insights on customer preferences, interests, and likes

Why Did G2 Recognize MoEngage as a Mobile App Analytics Leader?

MoEngage’s Analytics Suite empowers brands to closely monitor customer activity related to in-app sessions and behavior.

With MoEngage, marketers and product managers can measure mobile app opens and downloads, identify drop-off points in the customer lifecycle stage, measure the amount of time spent, and build funnels to gain insights into customer activity.

Brands use MoEngage to get real-time insights, understand trends over time, and create customer segments based on attributes and behavior. Here are the perks of using MoEngage:

  1. Get data on how customers behave inside your mobile app
  2. Get information on demographics and regional use
  3. Learn mobile app trends and market behavior
  4. Analyze customer satisfaction and usage
  5. Produce detailed dashboards outlining the analysis of multiple factors

Reviews From MoEngage Customers

MoEngage Versus Other Solutions

G2 provides a detailed overview of how MoEngage fares versus other solutions in the space, helping brands get a holistic view of the differences between MoEngage and others.

Want To Learn More About MoEngage?

Schedule a demo of MoEngage with our product experts and learn how MoEngage can help you step up your Customer Engagement and Retention game!