Adapt or Die: How the Resilient Marketer Survives 2026
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About The Author

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Suraj Dubey

Suraj is a marketing technology enthusiast with a particular expertise in push notifications, customer engagement, retention strategies, and omnichannel marketing. His passion for empowering people in all aspects of web and mobile marketing is evident in the insightful articles he produces. Always at the intersection of marketing and technology, he also has a fondness for music and motorcycles. Whether it's discussing the latest marketing trends or sharing a new playlist, Suraj loves to engage in conversations about marketing, technology, and music.

Articles by the Author

3 Powerful Ways to Avoid Spam Filters When Sending Emails
  • Email Marketing
7 min Read Time

3 Powerful Ways to Avoid Spam Filters When Sending Emails
How to Generate and Measure ROI from Web Push Notifications
  • Push Notifications
5 min Read Time

How to Generate and Measure ROI from Web Push Notifications
Web Push Notifications Case Study: How SportsCafe Achieved 32% Increase in Page Views
  • Push Notifications
< 1 min Read Time

Web Push Notifications Case Study: How SportsCafe Achieved 32% Increase in Page Views
[Event] Mobile Growth Meetup – Delhi (Nov 19, Saturday)
  • #GROWTH
2 min Read Time

[Event] Mobile Growth Meetup – Delhi (Nov 19, Saturday)
Why A/B Testing and Multivariate Testing Are a Marketer’s Best Friend
  • Campaign Optimization
3 min Read Time

Why A/B Testing and Multivariate Testing Are a Marketer’s Best Friend
5 Holiday Season Promotion Ideas and How to Optimize Them
  • Holiday Marketing
4 min Read Time

5 Holiday Season Promotion Ideas and How to Optimize Them
Web Push Notifications: 7 Best Strategies to Get Them Right
  • Push Notifications
6 min Read Time

Web Push Notifications: 7 Best Strategies to Get Them Right
Announcing MoEngage Web Marketing Suite – 1:1 Personalised Engagement on the Web
  • Engagement
3 min Read Time

Announcing MoEngage Web Marketing Suite – 1:1 Personalised Engagement on the Web
Chrome Push Notifications For Enhanced Customer Engagement
  • Push Notifications
9 min Read Time

Chrome Push Notifications For Enhanced Customer Engagement
Busting the Myths of In-App Messages: Why Marketers Should Include it in Their Arsenal
  • Omnichannel Marketing
4 min Read Time

Busting the Myths of In-App Messages: Why Marketers Should Include it in Their Arsenal
[Infographic] Push Notification Actions Drive Mobile App Conversions
  • Campaign Optimization
4 min Read Time

[Infographic] Push Notification Actions Drive Mobile App Conversions
[Summary] Eye for detail: Million Install Meetup Mumbai – Aug 6, 2016
  • #GROWTH
3 min Read Time

[Summary] Eye for detail: Million Install Meetup Mumbai – Aug 6, 2016
6 In-app Messages That Delighted Users [With Examples]
  • Engagement
5 min Read Time

6 In-app Messages That Delighted Users [With Examples]
Discover the Power of Personalized Push Notifications
  • Marketing Automation
3 min Read Time

Discover the Power of Personalized Push Notifications
7 Powerful In-App Messages Strategies [With Examples]
  • Engagement
6 min Read Time

7 Powerful In-App Messages Strategies [With Examples]
How Smart Triggers help in Achieving 4X Conversions
  • Engagement
3 min Read Time

How Smart Triggers help in Achieving 4X Conversions
Google I/O: Everything app companies need to know
  • Mobile Marketing
6 min Read Time

Google I/O: Everything app companies need to know
[Wrap-up] Looking beyond Installs at the #MillionInstallMeetup Bangalore
  • #GROWTH
3 min Read Time

[Wrap-up] Looking beyond Installs at the #MillionInstallMeetup Bangalore
11 Compelling Mobile Push Notification Types That Delight Users
  • Push Notifications
7 min Read Time

11 Compelling Mobile Push Notification Types That Delight Users
Mobile First Indonesia: Business Challenges and Opportunities
  • #GROWTH
4 min Read Time

Mobile First Indonesia: Business Challenges and Opportunities
Push Notifications – Easy Tips to Getting It Right
  • Mobile Marketing
4 min Read Time

Push Notifications – Easy Tips to Getting It Right
10 Incredible Ways to Increase In-App Purchases
  • Engagement
7 min Read Time

10 Incredible Ways to Increase In-App Purchases

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