Alsaif Gallery Witnesses 15% Increase in Revenue with Flows and Smart Recommendations
Alsaif Gallery started utilizing the segmentation feature to draw retention campaigns. Some of the campaigns they focused on were related to products, such as - the most browsed or highest-selling products. Event triggers and user attributes drove all segments that Alsaif Gallery created, and the communication was mainly through push and emails.
The home and kitchen appliance brand also leveraged features like Flows, Dynamic Product Messaging, and Segmentation with delayed optimization using Sherpa. They also leveraged the power of Push AmplificationTM to increase its deliverability, especially amongst those customers who had Xiaomi or Huawei phones. The local customer support helped in creating multiple Sherpa-based variations.
Using MoEngage, Alsaif Gallery was able to:
- Generate a CTR of 2.13% and conversion rate of 57.19% for “10 days no visit” campaign
- 49.3% open rate and a 5.46% click-to-open rate, for DPM-powered campaigns
- Increase campaign impressions by 51K with PushAmplification
- 58% increase in DAUs and a 39% increase in MAUs, During the Black Friday Sale period
- During the same period, the brand saw a revenue uplift of ~2X (196%)