Alsaif Gallery Witnesses 15% Increase in Revenue with Flows and Smart Recommendations

Alsaif Gallery Witnesses 15% Increase in Revenue with Flows and Smart Recommendations

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15%
Increase in revenue
5.46%
Dynamic Product Messaging Campaigns
About Alsaif Gallery case-study-brand-logo

Alsaif Gallery is the leading retailer for kitchen appliances in Saudi Arabia. The brand is among the 100 most popular Saudi brands due to its high-quality specifications and modern designs.

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In the past, we have also used CRM/CEP. However, scalability and support have always been an issue. While we did witness some growth, we wanted to breach the highest point and grow even further. This is where we think MoEngage has helped us.

Moalla Alfadil
Moalla Alfadil
Director Of E-commerce

MoEngage's customer success support team is an invaluable resource for keeping campaigns on track and ensuring that our clients are informed of key performance indicators. They provide thorough training on new features and are dedicated to monitoring campaign performance. Additionally, they are proactive in identifying issues and modifications and provide guidance on how to address them. Their overall evaluation and guidance has been instrumental in our success.

Moalla Alfadil
Moalla Alfadil
Director Of E-commerce
Utilizing supreme segmentation capabilities

Alsaif Gallery started utilizing the segmentation feature to draw retention campaigns. Some of the campaigns they focused on were related to products, such as - the most browsed or highest-selling products. Event triggers and user attributes drove all segments that Alsaif Gallery created, and the communication was mainly through push and emails.

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Leveraging the power of Push Amplification

The home and kitchen appliance brand also leveraged features like Flows, Dynamic Product Messaging, and Segmentation with delayed optimization using Sherpa. They also leveraged the power of Push AmplificationTM to increase its deliverability, especially amongst those customers who had Xiaomi or Huawei phones. The local customer support helped in creating multiple Sherpa-based variations.

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Products Used
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AI-based Recommendation Sherpa
Optimize campaigns and drive high ROI with AI-powered, Sherpa
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Dynamic Product Messaging
Build personalized experiences by driving most relevant product recommendations
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Push Amplification +
Deliver push notifications to more customers with proprietary Push Amplification™ Plus technology
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Segmentation
Personalize experiences by creating nuanced segments based on behavior and action
The Result

Using MoEngage, Alsaif Gallery was able to:

  • Generate a CTR of 2.13% and conversion rate of 57.19% for “10 days no visit” campaign
  • 49.3% open rate and a 5.46% click-to-open rate, for DPM-powered campaigns
  • Increase campaign impressions by 51K with PushAmplification
  • 58% increase in DAUs and a 39% increase in MAUs, During the Black Friday Sale period
  • During the same period, the brand saw a revenue uplift of ~2X (196%)