Landmark Group Observes 56% Uplift in Purchases during the White Wednesday Sale
Discover how Landmark group used MoEngage’s Push Amplification™ Plus to increase their delivery rates by 30%, leading to higher engagement and conversions during the 2019 White Wednesday Sale.
About Landmark Group
Landmark Group is a multinational conglomerate launched in 1973 with over 2300 outlets across 22 countries. They offer a wide range of products across clothing, footwear, home improvement, wellness, food and hotel brands.
MoEngage has helped Landmark Group take its automation game to the next level, allowing the retail brand to improve customer engagement across the group's apps, sites, and other real estate.
For White Wednesday Sale 2019, Landmark Group wanted to encourage app purchases and improve app conversions.
The brand employed MoEngage Push Notifications along with DPM to attract and engage existing app customers while reaching out to more customers.
Landmark Group wanted to improve app purchases during the White Wednesday Sale 2019. In order to ensure that maximum offers were being utilized, the team used MoEngage to run focused offers via in-app and push notifications – before, during and after the sale.
• 35% uplift in subscribers across a span of 28 days
• 65% increase in retention rate of subscribers
• 56% uplift in purchases
• 30% higher delivery rate on all communication
Segmented campaigns targeting new and existing customers based on real-time event triggers such as purchase, product search history, add to cart etc were deployed. Push notifications were personalized and localized to ensure that the customers’ preferred language was maintained, using MoEngage DPM.
Data monitored over a period of two weeks was then used to understand customer behaviour and cross-sell or upsell products to them. To incentivize dormant customers and retain them, general push notifications were sent with an exclusive offer, in return for taking a short customer experience survey.
How Landmark Group Increases Purchases
Read the detailed success story of below 👇
