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Magenta Telekom Observes 1.5x Growth in App Adoption

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About Magenta Telekom

Magenta Telekom is the second-largest telecommunication brand in Austria, with more than 5 million customers. It is also rapidly growing its digital footprint to support its vision of creating Green Magenta.

Business Need

Magenta Telekom team's new strategy focusses on growing digital channels and creating a digital engagement strategy to reduce carbon footprint.

MoEngage Solution

Magenta Telekom team digitalised its engagement centered around the app and moved to a multichannel digital engagement approach using MoEngage platform.
1.5x
Growth in app penetration
140%
Rise in conversions for tariff changes offers

What They Say About Us

With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised customer engagement where we were engaging our customers using personalised push notifications, and in-app messages.
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Kirsten Theiner
Product Owner- One App

How MoEngage Helps You Create Insights-led Engagement

Download the detailed success story of below 👇
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