• Adoption
  • Telecom

Magenta Telekom Observes 1.5x Growth in App Adoption

Discover how Magenta used MoEngage’s insights-led engagement platform to build a hyper-personalized experience for its customers, leading to a 1.5X growth in app adoption.

About Magenta Telekom

Magenta Telekom is the second-largest telecommunication brand in Austria. With more than 5 million customers, the brand focuses on providing fixed broadband and mobile services to both B2B and B2C customers.

Products Used
Omnichannel Flows
Push Notification
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With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised customer engagement where we were engaging our customers using personalised push notifications, and in-app messages.

Kirsten Theiner
Product Owner - One App
Growth in app adoption
Rise in conversions for
tariff changes offers
Business Need

Magenta Telekom team's new strategy focusses on growing digital channels and creating a digital engagement strategy to reduce carbon footprint.

MoEngage Solution

Magenta Telekom team digitalised its engagement centered around the app and moved to a multichannel digital engagement approach using MoEngage platform.

The Result

The Magenta team believed that connecting with customers and engaging them at different stages of their journey was key to creating long-lasting relationships. MoEngage, with its insights-led approach towards engagement, was chosen to implement this.

• 140% rise in conversions for tariff changes offers
• 1.5X growth in app adoption
• 400% increase in add-on activations on the app

With MoEngage, the team created onboarding campaigns to bring customers to the app using SMS, social media and more. They built journey campaigns using Flows to engage and convert customers through Push Notifications. They also sent personalized product and content recommendation using MoEngage DPM.

The Magenta Team was able to build hyper-personalised engagement across the app, while also adding relevancy to the overall customer experience, with MoEngage. Its new digitized, customer-centric strategy led to a frictionless purchase journey and allowed customers to interact more with the brand.

Want to learn how MoEngage helped this brand grow?

Read the detailed case study below👇