OYO Boosts Push Notification Delivery by 44% Using MoEngage
OYO Rooms is a hospitality unicorn that is valued over $1 billion. It has 1800 hotel properties located across 500 cities. OYO is known for its technology-driven process that has a heavy emphasis on user experience and engagement.
The delivery rate of Chinese OEMs such as MI devices was abysmally low. As the overall adoption of Xiaomi devices grew, OYO had to find ways to increase the delivery rate for Xiaomi devices.
OYO employed MoEngage's Push Amplification + to improve its push delivery rate while personalizing messaging to send offers and discounts to users based on their app usage.
Increase in delivery rates for Xiaomi Devices
Uplift in overall push notification campaign delivery rates
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MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification.
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