Subscription Models to Choose for your App and Strategies to Drive Growth

Analytics Engagement Marketing Strategies

Hosted by Kshitij Hastu

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Lessons From RevenueCat on Choosing the Right Subscription Model to Drive App Growth

Dec 15, 2021

Apps are increasingly turning to subscription models as a means of monetization. But to develop into a successful business model, subscriptions must be supported by a clearly defined mobile growth strategy. In this session, we peel back the layers on app growth and the role played by freemium strategies.

Key Takeaways

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Narrator and Guests

David Barnard

Developer Advocate,

RevenueCat
Kshitij Hastu

Senior Director of Growth - North America, SMB Sales - EU,

MoEngage

David Barnard is currently serving as the Developer Advocate at RevenueCat, an in-app subscription platform that makes it easy to build and manage IAPs. Prior to working with RevenueCat, David had founded Contrast, a software development company that has created apps featured by Apple, CNN, Wired, GQ, Lifehacker, and more. From accounting and marketing to art directing and QA testing, David does whatever it takes to build the apps he wants to use. David follows a development process similar to how a producer collaborates with musicians owing to his background as an audio engineer.

Kshitij Hastu leads and develops the sales, growth, solutions consulting and new revenue function for North America along with the SMB sales function across Europe for MoEngage. Prior to working with MoEngage, Kshitij co-founded Mira’s Dial A Cake and served as an advisor for XRE India, and Director of Sales (India) for GetResponse.

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