Lessons From Neobael: Building Ed-tech for the Modern World

Engagement Marketing Strategies

Hosted by Shalini Devji-Jethwa

Also available on:

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Learn What It Takes to Set Up a Global Ed-tech Business

Mar 10, 2022

Discover how Neobael inculcates 21st-century skills in their learning modules designed for primary-aged learners, core values that define (Create. Present. Lead.) Neobael and how it translates into customer engagement and business strategies, along with the approach to interdisciplinary learning that can be applied to real-world scenarios.

Key Takeaways

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Narrator and Guests

Elaine Chew

COO,

Neobael
Aradhana Iyer Vohra

CEO,

Neobael
Shalini Devji-Jethwa

Director of Marketing, Europe,

MoEngage

Elaine is an educator who is driven by her values and beliefs that opportunities should never limit success. Currently serving as COO of Neobael, Elaine has also worked with and led teams in South Africa, Malaysia, Singapore, and Belgium. For the past 18 months, she has worked to develop and deliver engaging online lessons that challenge the perception of digital learning. Elaine believes that digital literacy is an essential skill that must be taught and developed for all businesses to prosper.

Aradhana is an enthusiastic and self driven individual with significant work experience in fundraising, financial management, and sales in Singapore, United Kingdom and India. Her entrepreneurial flair, methodical nature and versatile working style makes her a great team player as well as a respected leader. Aradhana currently serves as the CEO of Neobael, an integrated learning platform for the primary years to inspire confidence in solving real world problems. through highly interactive, live, and inquiry led modules online.

Shalini is a passionate marketer and brings with her over 10 years of experience working for a number of leading SaaS companies. Her expertise spans demand generation, PR, content strategy, field, and digital marketing. Currently, Shalini heads up the European marketing division at MoEngage.

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