Future of D2C Beyond Performance Marketing

Key Takeaways

• 00:02:03
  Introduction, inception of dotkonnekt, interesting use cases
• 00:06:18
  The need for an experiential D2C consumer brands and how dotkonnekt helps
• 00:09:48
  Increasing cost of acquisition, reduced effectiveness of performance marketing, and need for D2C brands to relook at engagement strategies
• 00:15:05
  Evolution of content-led commerce in context of community economy and what consumer brands should focus on
• 00:19:17
  How consumer brands can drive organic traffic to their D2C channels through personalized experiences, content and community-led initiatives
• 00:24:42
  Trends shaping the future of D2C ecosystem in terms of community-led efforts and purpose-driven marketing
• 00:28:40
  Power of data and insights and the role of insights-led engagement for consumer brands
• 00:31:11
  Importance of reinventing strategies to business growth