ASO Spotlight with AppFollow: How to Boost Retention for Mobile Games!

Engagement Marketing Strategies

Hosted by Rajarshi Choudhuri

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Actionable Strategies to Help Mobile Games Reduce High Churn

Feb 16, 2022

Mobile games in 2021 were expected to surpass $120 billion in spending. But with high adoption, there seems to be even higher churn. In this episode, we break down the high churn phenomenon, discuss factors involved, and tactics to it.
Check out AppFollow’s Mobile App Reputation Management Report here!

Key Takeaways

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Narrator and Guests

Dana Pavel

Senior Customer Success Manager,

AppFollow
Sasha Hodes

Content Marketing Manager ,

AppFollow
Rajarshi Choudhuri

Senior Content Marketing Manager,

MoEngage

Dana is currently serving as Senior Customer Success Manager at AppFollow. Prior to working with AppFollow, Dana worked at Codility in her position as Senior Customer Success Manager, and as Business Development Manager Sales & Operations at G2A Pay.

Sasha is highly driven content marketing strategist and writer with a background in developing excellent and engaging content for various industries, including the mobile app ecosystem, cybersecurity, and the hearing tech space. Sasha is currently serving as the Content Marketing Manager at AppFollow.

Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.

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